The entire point of any marketing strategy is to persuade and influence your audience. This is no different when it comes to social networking for business, and the very best social media campaigns are geared towards persuading the audience towards a certain, pre-ordained outcome. Persuasion is defined as the process by which one can change […]
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Business owners: Here’s a social media platform roundup
We have all heard of the big social media platforms: Facebook, Twitter, LinkedIn and Instagram – if you haven’t or you’re new to social media, we’ll give you the low-down in a minute. But these popular platforms represent just the very tip of the social media iceberg. There are many, many platforms active and waiting […]
READ MORESnapchat 101 – Harness its power for social media marketing
Innovative business owners are beginning to discover that Snapchat can be very effective when used as part of their social media marketing campaign. Snapchat is currently one of the fastest-growing social media networks. It is fast attaining a vital role in global social media marketing strategies. Never heard of it? Or you have heard of […]
READ MORESocial media: It’s all about connecting and conversing
Successful use of social media requires a two-way conversation; the entire point of the platform is to connect and converse. This is true for personal social accounts, but even more so for business accounts, which are used as part of a successful social media marketing strategy. Social media is arguably the farthest-reaching element to arise […]
READ MOREAre you making these 9 social media marketing mistakes?
All savvy business owners adopt strategies for marketing through social media because they know it is an integral component of any modern marketing strategy, to propel a brand or business quickly and to give it wide exposure on a potentially global scale. There is a plethora of social media tips and tricks that marketers can […]
READ MORE16 tips: How to build your business with LinkedIn
Most modern professionals are familiar with LinkedIn. It is the largest online professional social network in the world, with more than 400 million active users. LinkedIn is a social media platform that is designed specifically for the professional and business community. It was launched in 2003, and today it has membership covering 200 countries across […]
READ MORE9 Steps: Build your brand with Instagram
Like many social media platforms, Instagram is immensely popular and this popularity can be harnessed by you as a business owner to help to build your brand. Visual content is ever more important to online marketing strategies, so it follows that using Instagram for business propagation is a no brainer. Yet relatively few business owners […]
READ MOREDo inspirational quotes and memes have a place in social media strategies?
Social media is an eclectic mix of post types, depending on the actual platform being used. Across all platforms, however, some of the most common posts are funny or amusing memes and inspirational quotes. The question many business owners ask is: “Do these amusing or inspirational quotes have a place in business social media strategies?” […]
READ MORE9 ways to make social media work for your business
Any modern business owner with a concrete marketing plan will be using social media for business purposes. Yet simply having a Twitter account or Facebook page for your business is not enough – and many business owners don’t understand this. As a result, they don’t succeed at social media. It is important to be savvy […]
READ MOREThe importance of blogging for your brand
One very common question content marketers and SEO professionals hear from clients is: “Do I really need to have a blog?” Put simply, a business blog is one sure way to overtake your competitors! You can do it yourself or hire a professional writer, but the most important thing is that you have a blog […]
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