A great social media marketing campaign can launch a brand into the stratosphere. It’s every marketer’s goal and dream to devise a clever, innovative and memorable social media campaign that will garner positive attention, be interacted with and shared, and take on a life of its own. Yet not all social media campaigns are successful […]
READ MOREArchives for 2016
Advertising on Instagram: Everything you need to know
Instagram’s popularity has grown exponentially since its launch in 2010 and today it has more than 500 million active users. It is one of the world’s biggest social media marketing platforms, and as such, it should be harnessed for advertising your business. Since its birth in 2010, Instagram has evolved enormously and today is the […]
READ MOREPromote your small business locally on social media
While it’s certainly true that, thanks to the internet, even the smallest business can be a global contender, many small businesses have their focus on local markets. When local consumers can find you online, your business can grow a loyal customer base – and let’s face it, many of us prefer to support local businesses […]
READ MOREHow to build a powerful network on Twitter
We all know by now that social networking for business delivers great rewards when you do it well. Nobody could have imagined a decade and a half ago how much social media would change how we communicate, how we connect and how we do business, from digital marketing to lead generation, and even to sales. […]
READ MOREHow to Fight Global Competition in Being the Best (Online) Seller
Online sellers have the most work to do when it comes to global competition. It is an ever-growing community of like-minded individuals chasing the same goal: to maximize their business’ exposure and to give the best user experience, which leads to higher conversion rates. There are quite a few problems marketers face while running an […]
READ MORE13 super tips for selling on Social Media
Having a business social media presence is all about expanding your reach as a brand and enhancing your bottom line – and this means increasing sales. Selling on social media requires a specific approach which will capture the interest of consumers in such a way that they are keen to click through to your website […]
READ MORESocial media and SEO: What you need to know
Using social media for business marketing is not the only reason to embrace social platforms for commercial reasons. Social media is also a great tool to use for search engine optimisation (SEO). What is SEO? SEO, or search engine optimisation, is the process digital marketers use to encourage organic traffic online to a particular website. […]
READ MORESocial media metrics: Measuring the success of your campaign
Social media is a huge driving force for modern marketing interactions and it’s one of the most cost effective ways to increase the visibility and reach of your brand. By using social media, companies can cleverly leverage peer-to-peer influence in order to foster and maintain relationships that are mutually beneficial. Yet social media efforts need […]
READ MOREReasons to love Twitter for business
In the realm of social media marketing, Twitter can be a powerful tool for connecting businesses and consumers. If you’re not yet using Twitter for business, it’s time to rethink your social media marketing strategy… If you’ve allowed your Twitter marketing strategy to decline, or you’ve never used Twitter for business marketing, you’ll benefit from […]
READ MOREBeware of these social media blunders!
We’ve talked a lot in previous articles about the various ways to ensure the success of your social media marketing campaign. But what about the things you should actively avoid? Both as a business, and even personally? Look around the web and there are plenty examples of social media marketing mistakes. These can be simple […]
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