Using social media for business marketing is not the only reason to embrace social platforms for commercial reasons. Social media is also a great tool to use for search engine optimisation (SEO). What is SEO? SEO, or search engine optimisation, is the process digital marketers use to encourage organic traffic online to a particular website. […]
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Social media metrics: Measuring the success of your campaign
Social media is a huge driving force for modern marketing interactions and it’s one of the most cost effective ways to increase the visibility and reach of your brand. By using social media, companies can cleverly leverage peer-to-peer influence in order to foster and maintain relationships that are mutually beneficial. Yet social media efforts need […]
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