FAST FACT: When it comes to online marketing (and specifically Facebook), your greatest asset is your content. Having. Really. Amazing. Content! This is true for all online arenas, but particularly for social media marketing. Great content will attract interest, fans, and customers, and it will go a long way towards encouraging prospects to become paying […]
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Attention, attention- Why is visual storytelling so important?
“People don’t buy products, but rather the stories these products represent. (From Storytelling: The Story Making Machine and Formatting Minds) Every good social media marketer will recognise the importance of using visual content in social storytelling. In fact, when it comes to social media in particular, image-based content can have far more power over […]
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