Social media marketing and its value for branding require you as a marketer or business owner to be well apprised of the various tactics for boosting engagement over this medium. Following on from last week’s post, here are more clever social media engagement ideas: tips and tactics that you can use to maximise the effectiveness […]
READ MORESocial media tactics to boost engagement – PART ONE
Using social media for business marketing and branding is incredibly effective, BUT… it won’t be worthwhile unless there is a high rate of engagement for your posts from social audiences and consumers. Engagement and interaction with your social media offerings is the key to success, and you need to know how to engage audiences in […]
READ MOREVideo for social media: What you need to know now
One of the biggest current trends in social media marketing today is video. I’m sure you have noticed! Social media video marketing is part of a powerful social strategy for Facebook, YouTube, Snapchat and Twitter, and you need to put as much thought and effort into creating high value video content as you do for […]
READ MORESocial media marketing: What you MUST do
As a business owner or manager, using social media marketing for your brand can dramatically enhance and build your audience and customer base. Sometimes even beyond your wildest dreams, goals and aspirations! Yet it’s no good to just dive in and use social media in the same way as you might for personal reasons. In […]
READ MOREInnovative tricks to create sharable content on Facebook
FAST FACT: When it comes to online marketing (and specifically Facebook), your greatest asset is your content. Having. Really. Amazing. Content! This is true for all online arenas, but particularly for social media marketing. Great content will attract interest, fans, and customers, and it will go a long way towards encouraging prospects to become paying […]
READ MOREAttention, attention- Why is visual storytelling so important?
“People don’t buy products, but rather the stories these products represent. (From Storytelling: The Story Making Machine and Formatting Minds) Every good social media marketer will recognise the importance of using visual content in social storytelling. In fact, when it comes to social media in particular, image-based content can have far more power over […]
READ MOREHow to get your blog shared on social media
Part of running an effective business marketing campaign on social media is creating content that gets read and shared. Isn’t that right? This extends beyond your basic posts; you also need to offer a blog for your audience to delve deeper into your brand. Just having a blog is not enough, however; you need to […]
READ MOREHow to drive SEO with product reviews on social media
HOT TIP:Including product reviews on your social media business page can be a very savvy marketing ploy. Consumers tend to trust “real” people’s feedback and viewpoint more than they will what they are being told by the brand or business itself. A brand or business has a vested interest in showcasing great feedback on its […]
READ MOREPros and cons: Networking for business on social media
Social media has changed how we do business in ways that would have been unimaginable even just a decade ago. It has transformed how we learn, how we communicate, how we conduct meetings and events, how we interact with others, how we receive and respond to news, and so much more. Networking on social media […]
READ MORESocial media automation: Are you getting it right?
As a business person, running your social media marketing profiles is incredibly important. Yet doing it well can be very time consuming. Updating your profile, coming up with and creating content, sharing content, responding to followers, and otherwise managing your social media for business can become almost a full time job in and of itself. […]
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