As a business owner or manager, using social media marketing for your brand can dramatically enhance and build your audience and customer base. Sometimes even beyond your wildest dreams, goals and aspirations! Yet it’s no good to just dive in and use social media in the same way as you might for personal reasons. In […]
READ MOREInnovative tricks to create sharable content on Facebook
FAST FACT: When it comes to online marketing (and specifically Facebook), your greatest asset is your content. Having. Really. Amazing. Content! This is true for all online arenas, but particularly for social media marketing. Great content will attract interest, fans, and customers, and it will go a long way towards encouraging prospects to become paying […]
READ MOREAttention, attention- Why is visual storytelling so important?
“People don’t buy products, but rather the stories these products represent. (From Storytelling: The Story Making Machine and Formatting Minds) Every good social media marketer will recognise the importance of using visual content in social storytelling. In fact, when it comes to social media in particular, image-based content can have far more power over […]
READ MOREHow to get your blog shared on social media
Part of running an effective business marketing campaign on social media is creating content that gets read and shared. Isn’t that right? This extends beyond your basic posts; you also need to offer a blog for your audience to delve deeper into your brand. Just having a blog is not enough, however; you need to […]
READ MOREHow to drive SEO with product reviews on social media
HOT TIP:Including product reviews on your social media business page can be a very savvy marketing ploy. Consumers tend to trust “real” people’s feedback and viewpoint more than they will what they are being told by the brand or business itself. A brand or business has a vested interest in showcasing great feedback on its […]
READ MOREPros and cons: Networking for business on social media
Social media has changed how we do business in ways that would have been unimaginable even just a decade ago. It has transformed how we learn, how we communicate, how we conduct meetings and events, how we interact with others, how we receive and respond to news, and so much more. Networking on social media […]
READ MORESocial media automation: Are you getting it right?
As a business person, running your social media marketing profiles is incredibly important. Yet doing it well can be very time consuming. Updating your profile, coming up with and creating content, sharing content, responding to followers, and otherwise managing your social media for business can become almost a full time job in and of itself. […]
READ MOREWant to do social media extraordinarily? Here’s a comprehensive checklist
Building and managing a positive and effective presence on social media for business is an immense undertaking. There is a lot that needs to be done, and it can be difficult to keep all aspects of social media marketing working well. One of the most valuable tips for social media marketing we can offer is […]
READ MORE12 secret social media tactics to drive branding
Social media marketing and branding, when it is done well, goes a long way to helping build business success. That’s a fact, don’t you agree? In fact, market research demonstrates that referrals from social media result in thirty percent of all website traffic (Source: Shareaholic.com). This is a huge bracket of consumers being positively influenced […]
READ MOREMethods of developing meaningful LinkedIn connections
LinkedIn is the social media platform for professionals and business connections. Ideal for building your professional profile, it can be harnessed for job seeking, recruitment, networking, and building valuable professional relationships and connections. DID YOU KNOW: Numerous LinkedIn users join the platform then fail to fully leverage their contacts on the platform. Yet the entire […]
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