LinkedIn is the social media platform for professionals and business connections. Ideal for building your professional profile, it can be harnessed for job seeking, recruitment, networking, and building valuable professional relationships and connections. DID YOU KNOW: Numerous LinkedIn users join the platform then fail to fully leverage their contacts on the platform. Yet the entire […]
READ MORE7 social media tactics to trigger purchasing: Part 2
Continuing on from last week’s blog post, today we look further in depth into an effective social media strategy plan and ways to trigger purchasing via your social media business profiles. Psychological triggers for purchasing It’s really important to understand how consumer behaviour works, and to know how to communicate with consumers, not from […]
READ MORESocial media tactics to trigger purchasing: Part 1
Social media today is like a customer hotline to your brand and business. The trick is to generate leads from your social media channels and to funnel them through the sales process so that they ultimately purchase from you. So how do you achieve this? Well, It requires a clever social media strategy plan. Emotional […]
READ MORE13 ways to succeed with social media marketing
No matter how well your social media marketing campaign is going, there is always room for improvement. But exactly do you improve your marketing on social media? What are proven tactics that work? Here are some invaluable social media marketing tips and social media marketing ideas which have proven to be successful for large businesses. […]
READ MOREWant 7 easy ways to trigger more customer reviews?
FAST FACT: Customer and client testimonials and reviews are very powerful for businesses. A great review can help convince an audience to patronise your business; a poor review can be incredibly damaging to your brand. So obviously having good or great reviews is of paramount importance. But what about businesses that have no, or very […]
READ MOREHow to use social media as a great customer service tool
True or false? Most consumers these days expect their preferred brands and service providers to have an active presence on social media. Providing not only product showcases and brand snippets, but also superior customer service, is crucial to your overall social media engagement strategy. According to a survey by J.D. Power (Source: groovehq.com), almost 70 […]
READ MORESEO and social media: What you need to know NOW
DID YOU KNOW: Social media represents not only a valuable marketing tool for businesses and brands of all sizes; it is also a powerful tool which can immeasurably enhance search engine optimisation, or SEO. SEO and social media marketing go hand in hand in any brand building strategy. A good SEO strategy will incorporate social […]
READ MORESnapchat marketing: What you need to know
We are all aware of how Facebook, Twitter, LinkedIn, Google+ and Instagram can be valuable tools for social media marketing for business. But what about Snapchat? Can businesses take advantage of Snapchat as a marketing tool? What is Snapchat? Snapchat is a popular mobile photo and video messaging app which has been referred to as […]
READ MOREBusting social media myths and misconceptions for new businesses
BIZ CHALLENGE: As a new business or start-up enterprise, it can be a challenge to navigate the array of things you need to set in place for effective marketing. This is particularly true when you don’t have vast amounts of capital behind you with which to pay for marketing, and revenue is still building – […]
READ MOREWhy you should blog – and share it on social media
One of the more important things that should be shared on your social media business page is your blog. Don’t have a blog? You should! Social media sharing includes news flashes, inspirational or funny memes, product showcases, images, and much more. The point of all of these is to engage fans so that they like, […]
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