Twitter may well be the social media platform that offers the biggest punch, yet for the smallest amount of content shared. With each tweet limited to just 140 characters, users are forced to be brief and to the point. Yet using the Twitter social media platform as part of a business marketing strategy is an […]
READ MOREThe importance of storytelling and how social media can help
Human beings love stories. We tell and listen to them every single day. Think about your conversations – on the phone, over a coffee, at the dinner table, in bed at night with your significant other. Think about your leisure: watching television or a movie, going to the theatre, listening to radio chat programs, watching […]
READ MOREThe Power of Small and B1G1 – One year on…
How time flies! March 2015 I published an article about meeting the chairman of B1G1 – Business for Good and how it changed my life. Paul Dunn’s outstanding presentation introduced me to the concept of “The Power of Small” and how small but regular contributions by normal individuals and everyday businesses eventually add up to […]
READ MOREHow to develop an awesome customer persona
Developing an awesome Customer Persona is a critical first step in today’s on-line world. Facebook, Twitter, LinkedIn, Google+, YouTube, Pinterest and Instagram were the top seven platforms used by marketers in 2015. That’s the word from Social Media Examiner. And 66 per cent of marketers plan to increase their use of Twitter, YouTube and LinkedIn […]
READ MOREDoing business: The dos and don’ts of social media engagement
We all know that social media is an important part of your business marketing strategy and one that can’t be ignored (no matter how much you, as an individual or as business owner, may love or hate social media). But the answer is not as simple as purely having a profile on one or more […]
READ MORESecret sauce: Create content that ranks highly
It’s the age-old question on every business owner’s lips…how do you create content that ranks? Is there a trick? Is there a knack? Every business with a marketing campaign that strives for ultimate success needs to incorporate social media into their strategy. And part of a successful social media strategy is having a designated social […]
READ MORELessons to be learned from your competitors on Facebook
PART 2 We recently looked at what can be learned about your business competitors from their Facebook profiles, predominantly how they utilise Facebook for their marketing strategy and who they are marketing to. There is much more to be found, however, and Facebook for business can be an educational tool as much as it is […]
READ MOREFacebook Insights for business: Learn from your competitors
PART 1 Over the next two blog posts we are looking at what your competition gets up to on Facebook, how you can stalk them effectively in stealth mode and what lessons you can learn from them so you don’t make mistakes. Here’s the first instalment… Social media is a critical aspect of today’s marketing […]
READ MORE26 social media etiquette tips for business owners
In no particular order, here are general rules of etiquette that can be applied across all social platforms… Complete all online profiles succinctly and use your real name/business name and a photograph of either yourself or your company logo. Create content on the main profile that details clearly who you are and who your target […]
READ MORESocial media hot tip: Know your target audience
When any social media marketing activities are undertaken, it is critical to know your target audience. This is my hottest social media tip. The key to success with your social media plan is to understand your social media audience – both to identify which social platforms you should be using as a business owner and […]
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