LinkedIn, the unrivalled professional networking platform, has solidified its position as the go-to platform for millions of professionals worldwide. With a staggering user base of over 930 million members from 200 countries and territories (as of July 2023), it stands tall as the unparalleled hub of professional social networking (LinkedIn.com). Surprisingly, despite its massive user […]
READ MOREUnlocking Business Growth: Harness the Power of LinkedIn’s Analytics Tools to Measure Success
Developing a comprehensive marketing strategy involves more than mere planning and posting of content. To effectively utilise the platform, it is crucial to also track relevant metrics and analyse the performance of your posts. LinkedIn is widely recognised as the premier channel for B2B content distribution, with 80% of B2B social media leads being generated […]
READ MOREHow to repurpose your blogs on LinkedIn
Hot Tip! If you and your team are not repurposing your content into different formats for various channels, you are significantly reducing your return on investment when it comes to content creation. It’s like buying a new car and never driving it more than a few kilometres. Therefore, after creating excellent content for your audience, […]
READ MOREHow to set up your LinkedIn Event in 5 easy steps
As the CEO and founder of a LinkedIn marketing agency, I understand the importance of each and every detail that goes into creating successful events. Over the years, I have refined and improved my processes with each event, resulting in some amazing experiences that keep getting better. However, I also know that building excitement for […]
READ MORETips for writing LinkedIn posts that people will read!
Have you ever wondered how some LinkedIn posts seem to captivate and engage their audience effortlessly? Do you want your posts to grab the attention they deserve but don’t know where to start? Don’t worry I’m here to help. It’s not an overnight success story for most LinkedIn influencers. The truth is, crafting a compelling […]
READ MOREThe role of LinkedIn in thought leadership and brand positioning
Are you ready to share your brilliance with the world and become a sought-after thought leader? Look no further than LinkedIn, the world’s largest professional networking platform! With a community of over 800+ million members worldwide, you’ll have a massive audience at your fingertips eager to hear your ideas and connect with you. But hold […]
READ MOREMake Sure You Steer Clear Of These Common Blunders On LinkedIn!
LinkedIn is a social media platform designed for professional networking. It’s a great place to generate quality leads for your business, build your uncontestable authority as the industry leader in your niche and grow your business. But what happens when your profile is filled with mistakes that are preventing people from taking you seriously? You […]
READ MOREExpert Tips To Get Your Posts Trending On LinkedIn Today
You just got a notification from LinkedIn that one of your posts is ‘trending’, but you’re not sure what that means, if it’s a good thing or if it matters at all. While I don’t think just getting likes and views is the main goal on LinkedIn, expanding the exposure of your content is generally […]
READ MORELinkedIn – A Life Changing Connection
This is a true story about how honouring a simple commitment can alter the course of your life forever. It’s also about LinkedIn. If you’ve seen “Sliding Doors” you’ll know what I’m getting at. One of those moments where you face a choice to go one of two ways and each choice leads to a […]
READ MOREIs Blog Content Still Relevant On LinkedIn In 2022?
From the outside looking in LinkedIn is usually thought of as a networking and job hunting platform. However, I like to think of it as a powerful place to do business, drive sales, build networks and drive success for your business. With the recent release to all members of the Newsletter feature, blogging is once […]
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