Attention business owners: Do you have this problem with your content and social media accounts… You’ve got great intentions and you’ve scheduled some time to sit down and create your social media content … content for LinkedIn, Facebook, Instagram, Google Plus and YouTube – and all the others! You’re all fired up and […]
READ MOREThe rise and rise of storytelling in content marketing
Question: Stories … where would business, content and social media be without them? Think Instagram, SnapChat, and Facebook, and just your content in general. Do you use stories to get your information across? We can thank SnapChat really for the reintroduction to stories in our business marketing efforts and strategies. It was in 2013 that Snapchat […]
READ MOREInnovative tricks to create sharable content on Facebook
FAST FACT: When it comes to online marketing (and specifically Facebook), your greatest asset is your content. Having. Really. Amazing. Content! This is true for all online arenas, but particularly for social media marketing. Great content will attract interest, fans, and customers, and it will go a long way towards encouraging prospects to become paying […]
READ MOREContest ideas for Facebook to generate leads
Let’s face it: Whether using Facebook or any other lead generation platform, the entire point of any strategic marketing activity is to generate positive and active leads for your business. This applies to everything from print advertising to SMS and email campaigns and social media marketing. One great way to engage with consumers and trigger […]
READ MORESecret sauce: Create content that ranks highly
It’s the age-old question on every business owner’s lips…how do you create content that ranks? Is there a trick? Is there a knack? Every business with a marketing campaign that strives for ultimate success needs to incorporate social media into their strategy. And part of a successful social media strategy is having a designated social […]
READ MORELessons to be learned from your competitors on Facebook
PART 2 We recently looked at what can be learned about your business competitors from their Facebook profiles, predominantly how they utilise Facebook for their marketing strategy and who they are marketing to. There is much more to be found, however, and Facebook for business can be an educational tool as much as it is […]
READ MOREFacebook Insights for business: Learn from your competitors
PART 1 Over the next two blog posts we are looking at what your competition gets up to on Facebook, how you can stalk them effectively in stealth mode and what lessons you can learn from them so you don’t make mistakes. Here’s the first instalment… Social media is a critical aspect of today’s marketing […]
READ MORESocial media hot tip: Know your target audience
When any social media marketing activities are undertaken, it is critical to know your target audience. This is my hottest social media tip. The key to success with your social media plan is to understand your social media audience – both to identify which social platforms you should be using as a business owner and […]
READ MORESocial Media Tips And Tricks: Facebook
Whether you own or operate an on-line business or bricks and mortar version, you need to ensure that you are doing everything you can to drive leads to your site. You also need to make sure that people like your page, and this can be quite difficult if you don’t have the knowledge and skills […]
READ MOREFacebook: Are You Suffering From Low Engagement On Your Posts?
If you have a Facebook page, you are likely aware that you can track the total engagement on your posts. This feature also shows you how many people your post has reached, it is no secret Facebook are making organic reach almost impossible. So is there value in the many services that serve up fake […]
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