LinkedIn now has over 800 million registered users making it a prime place of business for working professionals. If creating a trusted brand and presence in your chosen field is something you are after, then mastering all facets of LinkedIn and striving to become that leading authority will be a key to your success. Creating […]
READ MOREBest Practices For Posting On LinkedIn
If you are looking for a professional social media platform, LinkedIn might be the best option out there. Not only does it have 800 million + members across 200 countries but also continues to grow in popularity each year! If you are in a B2B business, it may be the most powerful marketing channel for […]
READ MOREWhy you should be publishing a LinkedIn Newsletter
With well over 800 million users worldwide LinkedIn is well and truly one of the biggest platforms on the planet. In my opinion, it’s a platform every business owner and entrepreneur should be using to grow their brand. A new handy way to do that is the LinkedIn Newsletter. What is a Linkedin Newsletter? […]
READ MOREHow to generate quality leads and convert them on LinkedIn!
A great quote I heard many years ago and it still rings clear today is “Your lead generation strategy is only ever as good as your ability to convert leads into sales…” 2022 has arrived and I’m sure we are all ready to go for a big year, many have plans in place for creating […]
READ MOREIs LinkedIn Helping or Hurting Yours Business?
It’s the most effective online platform for building serious business growth. LinkedIn started as a fantastic platform for jobseekers but it’s so much more than that now. When LinkedIn first arrived on the scene it was almost exclusively aimed at individuals who wanted to promote their professional abilities and build networks in pursuit of a […]
READ MOREAre your posts trending on LinkedIn?
You just got a notification from LinkedIn that one of your posts is ‘trending’, but you’re not sure what that means, if it’s a good thing or if it matters at all. While I don’t think just getting likes and views is the main goal on LinkedIn, expanding the exposure of your content is generally […]
READ MOREIncrease Audience Engagement with Carousel Posts
Carousel posts – What are they? Why use them? How do you create them? What’s a Carousel Post? If you’re not sure what Carousel Posts on LinkedIn are, don’t worry, you’re by no means alone. Carousel posts are one of the most effective yet most under-used features of LinkedIn. You may have seen them […]
READ MOREHow to Create an Event on LinkedIn
LinkedIn makes planning and promoting both online and offline events a breeze. Let’s start by looking at why you might want to do it in the first place. You’re already investing a lot of time and effort into making sure your profile is robust, building out your network, creating and sharing content. Keep doing that. […]
READ MOREWant to supercharge engagement on LinkedIn this year?
If 2020 was the year of learning how to work from home let’s make this the year you finally start creating video content. It can be daunting when you first start out so I’m going to share some tips that help to take the angst out of the exercise. First of all, why bother? There’s […]
READ MOREConnect Online, Close Offline
Nothing irks me more than a blatant sales pitch in a LinkedIn connection request or the first message I get from a new contact. Whether it’s social media, email or any other medium, I’m sorry but I’m just not biting. You need to be a lot more patient and invest in building a reason for […]
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