I’m always going to tell you to test out different types of content formats on LinkedIn. And, I’m always going to tell you to differentiate as much as you can, so that you can learn what works best for your brand, best for your business, and best for your audience. How do you choose, […]
READ MOREBuild your Personal and Business Brand on LinkedIn
Can you build a personal brand and your business brand on LinkedIn? The answer is: absolutely, yes! The key lies in consistency and synergy. If you want to build a powerful presence on LinkedIn, you can’t afford to treat your personal brand and your company brand as separate entities. The most successful professionals understand […]
READ MORETurn Authority into Action on LinkedIn
Your personal brand is much like your personality. It’s unique, it’s powerful, and it encapsulates the very essence of who you are. Building and developing your personal brand in a way that turns authority into action on LinkedIn is critical for attracting, and retaining, new clients. Your LinkedIn profile I’ve said it, time and time […]
READ MOREThe Three Drivers of Influence on LinkedIn
If everybody was influential, what would influence really mean? I know the answer, and it’s simply: nothing. That’s why it is so important to build your influence and personal brand in a sustainable, effective way. While the Kardashians may use their influence to charm people into buying shapewear, you know your ability to influence people […]
READ MORETurn your LinkedIn Network into a Cheer Squad
Everyone loves to have fans, but how do you turn your connections into advocates for your personal brand? After all, you’re not on LinkedIn just because you have some time to waste. You’re on LinkedIn to build your network in a purposeful way that enables you to build your business and your online reputation. Part […]
READ MOREStep into Your Influence and Create your Legacy on LinkedIn
There’s so much more to LinkedIn than simply posting and interacting with other people. LinkedIn gives you the opportunity to create a digital presence that becomes a legacy. For me, that’s the real mark of being truly influential. As you focus on building your legacy, this – of course – benefits your business. More importantly, […]
READ MOREHow to Tell Your Story on LinkedIn in a way that resonates with your Network
Donald Trump may talk about the art of the deal, but on LinkedIn, it’s the art of storytelling that is fundamental to your success online. The way you tell your story on LinkedIn is one of the key ways you can make your content stand out in a sea of posts and comments. Stepping up […]
READ MOREMaster LinkedIn’s Algorithm in 2025
2024 seemed to simply fly by, and it’s incredible to me that we’re rolling into 2025 already. With a refreshed perspective and rejuvenated after a break from routine, I’m glad to be back at it and helping our clients meet their goals. Keeping up with the evolution of LinkedIn can feel a little daunting, though, […]
READ MOREYour Story Matters On LinkedIn
As children, we all loved stories. Nothing has changed, as we live our professional lives, and move forward in our careers. In a world where we’re inundated with information, a good story stands out. Here’s how I recommend you tell your story on LinkedIn. Why you should share your story Storytelling is a science that […]
READ MOREThe Future of LinkedIn: 5 Trends to Watch in Professional Networking
None of us can truly predict the future, but we can figure out some key trends for professional networking on LinkedIn. As we quickly zoom towards 2025, I thought it apt to consider 5 upcoming trends that I predict will affect your LinkedIn presence. Here are five trends I believe will shape the future of […]
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