Social media marketing and branding, when it is done well, goes a long way to helping build business success. That’s a fact, don’t you agree? In fact, market research demonstrates that referrals from social media result in thirty percent of all website traffic (Source: Shareaholic.com). This is a huge bracket of consumers being positively influenced […]
READ MORE7 social media tactics to trigger purchasing: Part 2
Continuing on from last week’s blog post, today we look further in depth into an effective social media strategy plan and ways to trigger purchasing via your social media business profiles. Psychological triggers for purchasing It’s really important to understand how consumer behaviour works, and to know how to communicate with consumers, not from […]
READ MOREHow to Automate Your Social Media in 5 Easy Steps
Today, you need to be on social media to have credibility. Not only that, it’s very common that with the growing number of social networks, you need to be on more than 4 or 5 at a time. Probably at first people think that they can easily manage all of their social profiles, the same […]
READ MORESocial media tactics to trigger purchasing: Part 1
Social media today is like a customer hotline to your brand and business. The trick is to generate leads from your social media channels and to funnel them through the sales process so that they ultimately purchase from you. So how do you achieve this? Well, It requires a clever social media strategy plan. Emotional […]
READ MORE13 ways to succeed with social media marketing
No matter how well your social media marketing campaign is going, there is always room for improvement. But exactly do you improve your marketing on social media? What are proven tactics that work? Here are some invaluable social media marketing tips and social media marketing ideas which have proven to be successful for large businesses. […]
READ MOREWant 7 easy ways to trigger more customer reviews?
FAST FACT: Customer and client testimonials and reviews are very powerful for businesses. A great review can help convince an audience to patronise your business; a poor review can be incredibly damaging to your brand. So obviously having good or great reviews is of paramount importance. But what about businesses that have no, or very […]
READ MOREHow to Succeed With Social Media Without Spending All Your Time on It
Social media is an effective marketing channel, without question, BUT social media can turn into an enormous time suck that keeps busy business people away from other tasks that require time and attention. This post will help you manage your social media marketing efficiently, so your success in social media doesn’t cause other parts of […]
READ MOREHow to use social media as a great customer service tool
True or false? Most consumers these days expect their preferred brands and service providers to have an active presence on social media. Providing not only product showcases and brand snippets, but also superior customer service, is crucial to your overall social media engagement strategy. According to a survey by J.D. Power (Source: groovehq.com), almost 70 […]
READ MORESEO and social media: What you need to know NOW
DID YOU KNOW: Social media represents not only a valuable marketing tool for businesses and brands of all sizes; it is also a powerful tool which can immeasurably enhance search engine optimisation, or SEO. SEO and social media marketing go hand in hand in any brand building strategy. A good SEO strategy will incorporate social […]
READ MOREBusting social media myths and misconceptions for new businesses
BIZ CHALLENGE: As a new business or start-up enterprise, it can be a challenge to navigate the array of things you need to set in place for effective marketing. This is particularly true when you don’t have vast amounts of capital behind you with which to pay for marketing, and revenue is still building – […]
READ MORE