The ultimate aim of any marketing strategy is to create consumer leads and convert these consumer leads into paying customers, right? One of the most effective ways to achieve both of these aims is to use social media for your brand and business marketing. Social media lead generation is the first and easiest step. By […]
READ MORE7 hot tips to build valuable and genuine social conversations
Social media is, at its core, about creating conversations. AKA being social! When you use the platforms of social media for business, these conversations can be triggered with other businesses and with consumers for effective marketing and to build relationships that are meaningful and beneficial to all parties. Social media conversation is the entire point […]
READ MOREHow to Find Your Social Audience
Having a strong presence on social media is the key to success in this form of marketing. There is no better, or easier way to build relationships with consumers than by the interactions that social media promotes. The size of your social audience, or the number of followers you have, can be a source of […]
READ MOREHow Often Should I Be Posting to Social Media for My Brand?
Posting to social media in today’s digital marketplace is a must for any business owner who is committed to growing their brand. Yet the question of how often to be posting is not so simply answered. Additionally, the time commitment of posting can be intrusive for many busy brand managers and business owners. Surely there […]
READ MORE115 Must Know Facts About Social Media
Social media platforms have become a global trend and have become integral into our personal and working lives. It has become so popular that even in more remote parts of the world; chances are, people will have heard of Facebook. The influence that social media has on the lives of individuals around the globe is […]
READ MORE10 trends in social media to watch for 2017
Social media trends are an ever-evolving entity, with exciting new developments happening all of the time. Not only great for casual and personal users of social media platforms, new developments in how we can use social media and the tools available to us are a boon for social media advertising. Trends come and go, but […]
READ MOREOops! Top social media fails
A great social media marketing campaign can launch a brand into the stratosphere. It’s every marketer’s goal and dream to devise a clever, innovative and memorable social media campaign that will garner positive attention, be interacted with and shared, and take on a life of its own. Yet not all social media campaigns are successful […]
READ MOREPromote your small business locally on social media
While it’s certainly true that, thanks to the internet, even the smallest business can be a global contender, many small businesses have their focus on local markets. When local consumers can find you online, your business can grow a loyal customer base – and let’s face it, many of us prefer to support local businesses […]
READ MORE13 super tips for selling on Social Media
Having a business social media presence is all about expanding your reach as a brand and enhancing your bottom line – and this means increasing sales. Selling on social media requires a specific approach which will capture the interest of consumers in such a way that they are keen to click through to your website […]
READ MORESocial media metrics: Measuring the success of your campaign
Social media is a huge driving force for modern marketing interactions and it’s one of the most cost effective ways to increase the visibility and reach of your brand. By using social media, companies can cleverly leverage peer-to-peer influence in order to foster and maintain relationships that are mutually beneficial. Yet social media efforts need […]
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