You’re scrolling through LinkedIn and a post catches your eye. Consider it, before you comment. What was it that caught your eye and your interest? I’m willing to bet it was the first few words. A LinkedIn post introduction that stops people scrolling is a surefire way to ramp up your LinkedIn presence, enhance conversations, and deepen your connections.
Reel in when you greet them
Those first few words of your LinkedIn post aren’t simply an introduction. They could be an invitation. When you’re creating LinkedIn posts, consider your first few words carefully. Those letters and characters can hold the key to capturing your audience’s attention. Those first few words are fundamental. Choose them well, and you’ll be stopping their scroll.
Spark intrigue and curiosity
I’m not about to suggest you put on a magician’s robe and bust out a rabbit out of a hat, but sparking curiosity is a fun way to start your LinkedIn post introduction. People crave finding the answers to mysteries. Tap into that natural curiosity we all have, and pique people’s interest with:
- Thought-provoking questions: Start your LinkedIn post introduction with a question. Rather than simply stating a fact or statistic, start with a thought-provoking question. Make sure your question is snappy, relevant, and well-crafted.
- Share a statistic: Rather than simply stating something, frame it into a question. For example: “I just read that only 25% of the mining industry considers AI as a threat. That surprised me. Surely this surprises you too?”
- Create a hypothesis: Set the scene a little by provoking your audience’s imagination. Create a hypothetical scenario to get people thinking. For example: “Imagine your email archive disappeared overnight. Gone, forever. What would be the first thing you do?”
Let’s get emotional
LinkedIn may be a professional platform, but that doesn’t mean we can’t be human on it. Sharing relatable experiences and personal anecdotes are a great way to introduce your LinkedIn posts. Connecting with people on an emotional level compels genuine conversation. You can infuse your post with a little humour, share a story from your day, or spark a friendly debate.
Lead with the why
Simon Sinek reminds us to find our “why” but leading your LinkedIn post introduction with your why highlights your value. Introducing your post by highlighting how it can benefit your audience can help to hook them in. When you position your post as a solution to a challenge or pain point your audience faces, they’ll be keen to learn more about the solution you’re sharing. Whether you’re sharing a valuable insight, or looking to provoke your audience to take action, don’t be afraid to start with the reason behind your post.
Mix it up for maximum effect
Now that you’ve started to look at your LinkedIn post introductions a little differently, power your posts up by experimenting with different ways to do it. The more you experiment, the more you’ll learn about your audience, and the more interesting your ensuing conversations will become. I recommend 5 ways you can craft a killer LinkedIn post introduction:
- Keep it concise: Your LinkedIn post introduction should be three lines or less. When you want to stop them scrolling, you need to get to the point quickly.
- Use strong verbs: Strong verbs create a sense of urgency and provoke interest. Use strong verbs to your advantage, to grab the attention of your audience.
- Vary your sentence structure: Don’t fall into a monotonous pattern when you’re creating your LinkedIn post introductions. Mix up sentence lengths and styles to keep your audience engaged.
- Proofread religiously: It’s often said that we do our best editing after we hit “publish.” Don’t let a finger slip unseat you. Rather, take some time to proofread and double-check your post.
- Use captivating images: Combining an epic LinkedIn post with epic visual elements can significantly boost engagement. Whether it’s an infographic, short video, or image, your LinkedIn post will attract more eyeballs with great imagery.
Now that you’re set to impress with inviting LinkedIn introductions, it’s time to plot your content. Pay attention to the first few words or lines of your LinkedIn post, and you’ll soon see a significant shift in your engagement and conversations.
P.S. Here are 4 ways we can help you accelerate your Lead Generation results:
- Follow Adam Houlahan’s LinkedIn Profile Now Click Here
- Join our FREE LinkedIn Group and connect with entrepreneurs who are scaling too
It’s our Facebook community where smart entrepreneurs learn to get more leads and smart ways to scale using LinkedIn — Click Here
- Take our FREE LinkedIn Productivity Assessment
Score your current presence and activity on LinkedIn against industry best practice benchmarks. Receive customised results instantly and as a BONUS you’ll get a FREE PDF download of Amazon’s Best-selling book “The LinkedIn Playbook” Click Here
- Join our Content Ninja Club Today!
This Club is a community of professionals who are dedicated to mastering LinkedIn engagement and seeing real results. In fact, members experience a 300% to 1000% increase in content traction!
The best part? You can join the Club accessing a comprehensive set of tools and resources for just $197 AUD/month with no lock-in contracts.
Join today Content Ninja Club Registration