It is no secret that more big changes are coming in January 2015 and these will impact your current Facebook strategies.
If you have a Facebook page, then you’ll want to make sure that you are getting some value. One way to get your viewers more interested in your company would be to post a quiz now and again they can take part in. Many people take Facebook quizzes because they can post the results on to their page, as well as showing it to their friends, who can then take part in the quiz themselves. Facebook quizzes have never been easier to make and there are plenty of apps available such as Social Quiz App. So how can Facebook quizzes benefit your company?
Facebook Quizzes for Your Business
Your Facebook page will need to be very light on promotional content once the new round of updates commence. Sometimes by having something a little fun on there, you can really draw in viewers. You will also find that they keep viewers on your page for longer, and it is a great way to get shares. For example, if you own a pet store that you are trying to promote, create a quiz that says “What type of dog are you”. If you own an automobile store, try “What kind of driver are you”. The possibilities are endless, and your users can have great fun finding their answers and sharing them with their friends. If you want to promote your company as well however, you should always attach your company name to the quiz, as well as the “results” page at the end. This way, when your users share the answer, your name is attached but they still get the fun end result.
Another way to benefit from this marketing strategy would be to provide your users with a call-to-action at the end. Invite them to follow you on Twitter, or even add you on LinkedIn. Users will be much more likely to follow your company if they know you post interesting information, so chances are if they like your quiz, they’ll follow your company because they want to keep up with the latest updates. You will also find that Facebook quizzes are completely free to use and relatively easy to make. They break up your own news feed while also enticing your users to click on your post. This can really help with your conversion rate, but you should always try and post an image along with your quiz if you want to really grab your viewer’s attention. Try and choose an image which relates to your quiz, but keep it professional as well.
Whatever you need, Facebook quizzes can be a great way to drive business. It gets viewers talking about your page, and this is all added exposure for your business. You could even offer a discount at the end, to increase your conversion rate and improve your user experience.