FACT: While many SMEs, who are in their early stages of setting up the business, focus on promoting their personal pages. This essentially works well for those who are solopreneurs and the face of the business. By promoting yourself on your personal LinkedIn profile, you are definitely accelerating your growth.
And the research supports this:
-From 2013 to 2019 the number of company pages on LinkedIn shot up from 3 million to over 19 million.
-An advertisement on LinkedIn can reach 12% of the world’s population.
-About 62 % of B2B marketers see success on LinkedIn.
If you’re not on the platform, you are seriously missing out.
But, don’t rush off to engage now or update your profile without reading this blog post first. And I encourage you to this about this question: Are you always going to be the same business you were a year ago or even a couple of months ago? As your business grows on all fronts, it will need to have its own brand voice, style, identity and purpose.
If you have a business that’s more than a just a brand and your face, and it is growing, it is time for your business to have a company page on LinkedIn.
Your company’s page is as important as your personal profile on LinkedIn, if you want to:
– Create more brand awareness
– Share career opportunities
– Promote products and services
– Build relationships with your clients and potential audience
– Be a thought leader
– Drive new opportunities, collaborations and better results
If you do not have a company LinkedIn presence, you are giving up wonderful opportunities of growth and success.
A LinkedIn company page may be the online factor your business is missing
A lot of active LinkedIn users today are not making the most of what the platform has to offer. Maybe they do not relate to the purpose of the platform or are already too invested and busy with the other social media platforms, however, LinkedIn offers a multitude of opportunities for exposure, to be seen and heard as a thought leader and to get more clients.
On that note, I would like to throw some light on how a company page is different from a personal page, what additional or exclusive benefits it offers and why your company could use a LinkedIn presence.
LinkedIn’s company pages for your business are where you can:
●Share professional business updates and news.
●Allow your audience, clients and employees can tag your page on posts.
●Create a buzz before you launch your new products.
●Gain followersas well as building connections on your personal profile.
●Roll out ads(only on your company page).
●Generate amazing B2B leads.
●Improve your work culture by engaging with your employees in the online
●Boost your SEO andonlinerankings.
●Improve your chances to be seen by using hashtags relevant to your business and industry.
●Set up a custom call-to-action button.
●Share your company’s headquarters, industry and company size.
●Use LinkedIn’s amazing feature Showcase Pages that lets you share unique content.
I encourage you to take a look at our company page on LinkedIn for more inspiration. Check out Prominence Global on LinkedIn here <link on words>https://www.linkedin.com/company/prominenceglobal/
LinkedIn Tip: As a solopreneur, the workload of maintaining separate content strategies could be a challenge, but it is ideal to keep your personal profile and an overall company page separate. You may share some content that is the same or similar, such as an award win or an announcement, however, in general, these two would have different content.
What should your company page content consist of
Without a doubt, a critical part of building your company’s LinkedIn presence is through content. Is this on your mind – what to consider when you publish content on your company page? Take a look:
1. To the point and punchy: Especially in the last few years and on LinkedIn, people are filt ering the content that they consume. If you are posting business updates, keep it under 150 words so it is more appealing to audiences. Audiences are also more responsive to statistics, quotes, images and videos because these are easier to consume.
2. Relevance: FACT: Daily company updates can effectively help you build followers, start a conversation and engage with your target audience. The company page is not all about you. Remember to share case studies, stories, highlight your team members and, most importantly, have an audience-centric content strategy.
3. Visuals sell: You only have a few seconds to grab your readers’ attention these days. Whether it is a Canva poster, a photo that you clicked or a video that caught your eye – ensure that every visual published on your company page reflects professionalism and your business style. Use this to your advantage by including inspiring and to-the-point images and videos.
4. Repurposed content: This is a great way to reinforce your message by improving on or adding to something that you have already published online. It could be based on a blog, post or video that received lots of engagement. What can kill your page is relying on repurposed content for every piece you publish and not changing the content at all. The point of repurposing is to take the idea you have already written about and add to it or change it. A good rule of thumb to stick to is to change 30- 50 per cent of the repurposed content to make it new content again.
5. Don’t be salesy: Nobody following you will like being bombarded with sales content and images of your products every day. LinkedIn is about building mutually benefitting relations hips and connections – even on your business page (in fact, even more on your business profile page). A dding value and educating your target audience is the key to standing out and gaining more exposure. If you play by the rules, you can expect their interest in what you
have to offer. It’s not a one-way street.
A lot could go wrong with content online and people make a lot of mistakes thinking they always have to be selling, posting content that is not relevant or not having a plan behind their content. LinkedIn is a long-game and it will keep rewarding you in the best possible ways if you give out valuable content that is meaningful to your audience–on your company page and your personal profile.
If you follow these tips on LinkedIn to build a high-quality company page, the results will follow.
“Before LinkedIn and other social networks, in the sales world, ABC stood for Always Be Closing. Now, ABC means Always Be Connecting, because your connections lead to your next hire, your next job, your next lead, and your next close.” – Jill Rowley, Social Selling Evangelist
Today, we value a brand’s social media presence over its advertising. Your LinkedIn company page contributes to your reputation, growth and success. I hope you find these tips useful to create a LinkedIn company page. Your new customers, employees, investors, and followers are right there within your reach.
LinkedIn is about connection first and foremost and you never know where you next opportunity on LinkedIn is going to come from. Once you get your content strategy in line for your company page and your personal profile, you will see more online success for the time and effort you put into the platform.
P.S. Here are 5 ways we can help you accelerate your Lead Generation results:
1. Grab our free 4-Week LinkedIn Profile Optimisation Course
It’s the road map to positioning your profile in the top 5% of the 700 million LinkedIn users
currently active – Click Here
2. Join our FREE LinkedIn Group and connect with entrepreneurs who are scaling too
It’s our Facebook community where smart entrepreneurs learn to get more leads and smart
ways to scale using LinkedIn — Click Here
3. Register for our FREE LinkedIn update webinar
Every 12-Weeks you can join us for a free update on all the latest news, ninja tips and
outline of new features released by LinkedIn – Click Here
4. Join our LinkedIn Inner Circle Solo Program on our Free Trial Click Here for more details
5. Work with our team privately
If you’d like to work directly with us to create new marketing opportunities send us a quick message Click here … tell us a little about your business and we’ll organise a time for a deeper chat