Almost every entrepreneur is using Youtube as a way to capitalize on their brand. Old and young marketers are finding a niche with Youtube that no other marketing tool has. Some of you may be wondering why you should use Youtube, especially when there are other channels out there at your disposal. Here are 4 main benefits Youtube can have on your brand and help you reach an audience you maybe could not have otherwise.
1) Using Youtube for your brand is like driving during rush hour traffic each day. You are bound to run into just about anybody. Youtube has over 4 billion videos viewed each day, and this number is at the lower end of the spectrum. As long as you provide a solution to someone’s problem, then you are bound to find an audience for your brand. As long as you are both entertaining and informative, giving your audience what they want, you will find a nice for your brand.
2) You will have a better shot at getting picked up and found by Google. Youtube videos have become a big part of the Google search. As long as your brand is present on Youtube, then Google is going to pick you up too.
Here is an interesting fact about both Google and Youtube. 60% of those who search end up clicking on the first 3 Google search results. 90% or more click on the first ten organic Google results. The bottom line is you need to use it.
3) You will not need to recreate old content. Youtube gives you the tools to repurpose your old stuff. This way you can reach a wider audience. It is like re-gifting a present that someone else gave to you. The only difference is that most people will like the gift you are going to give them.
4) When you create content consistently and constantly you are going to reach a wider audience. You will reach people you never have before with your brand. This is a good thing too. Take some of those old podcasts you did and give them a new life. Shed some new light on the old subject matter. You may be surprised at who is watching you online on Youtube. It may be someone who wants to take your brand to the next level. You never know until you try.
3 Ways This Infographic Can Help
This infographic below has a lot of purpose behind it too. Here are 3 main benefits to using this infographic to help further your brand on Youtube.
1) It helps you outline the Who, What, Where, Why, When, and How with what you are doing. There is no point in continuing when you cannot identify these important factors of your brand.
2) Helps to outline which direction you want to take with your brand. It helps you see what others are doing and the potential and possibilities for your brand.
3) Give you a detailed account of setting up your profile and design your online brand for Youtube.