If you want to step up your marketing campaigns, then you need to make sure that you are utilising your social media accounts. There is a large difference between social media marketing and social media optimisation, and understanding this difference is the first step toward achieving worldwide success. Social media marketing is strategically using social networking sites to spread awareness of your brand. Social media optimization however is when you add key elements to your website, making it easier to come across on social media.
Increase Your Links
As you might well know, the more links you have on your website, the higher you will rank on Google. If your website is linked to other websites which have high authority, then you will most certainly see a boost in your Google ranking. To do this, you need to create blogs, press releases and keyword targeted articles. The more people that find your information interesting, the more chances you have of them sharing your content and linking you to their website.
Tagging and Bookmarking
If you want to increase your social media optimization, you need to make sure that you include tagging on your website. This can be anything from Digg to Del.icio.us and even Technorati. When visitors tag your website using social media, it shows that you are a reputable choice. Just make sure that when visitors click the tag button that it comes up with a suggestion box so they can fill out relevant information.
Making Your Content Travel
The more your content travels, the higher chance you have at securing more website views and links. Content can be anything from a Facebook post to a YouTube video or even a Tweet. By submitting your content to quality websites, you can help to establish more views to your social media pages, which will in turn give you more website viewers as well. When your content is shared, you will also receive backlinks, another vital part of both website optimisation and social media optimisation.
Combining Your Content
Another great way to boost your social media optimisation is to combine your content. For example, if you have a website, you could integrate YouTube so that viewers can see your videos, directly from your site. This means that they don’t have to navigate to other pages. You can also encourage other websites to post your videos to their site, increasing your social media visitors as well as your websites.
All Inclusive Information
If you want to use your social media accounts to their full advantage, then you need to link to other peoples sites and posts. Although this might not directly benefit you, it will benefit your viewer. They can find all the information they need directly from your page, and even though it isn’t linked to your website, they will certainly appreciate the pool of valuable information.
Reward your Users
For a social media account, nothing is better than an engaged audience. If someone shares your post, then make sure you send them a direct message saying thank you. This can really help to establish your trust as a website owner, not to mention that it also encourages other users to share the content also. This is especially the case if you thank them by tagging them in tweets or in posts, because they get a mention and you increase your audience engagement.
Participate With Other Users and Companies
Another thing you can do to boost your website and social media account is to publicly discuss with other companies using your social media account. For example, if someone asks a question, answer it using your own opinions, knowledge and experience. This will help to get your name out and it will also encourage others to join in on the topic of conversation. You will even find that more people will like your page if they are interested in what you have to say. This in turn will lead to website views, which may even lead to a more engaged audience, sales and more.
As you can see, social media can most certainly be used to your advantage. It doesn’t matter whether you want publicity for your social media account or publicity for your website, the two go hand in hand and it has never been easier to optimise yours today.