Ever feel like you’re not getting noticed on LinkedIn?
Well, I’m not surprised you feel this way given LinkedIn has over to 610 million users. When I started on LinkedIn, the numbers weren’t as high, but today you need to stand out to get by.
LinkedIn is the social media choice for professionals and one of the best ways to grow your network online (and off) in today’s modern world.
Everyone that has intentions of doing better business or getting a better job will be on LinkedIn – from agencies to talent recruiters to business and CEOs – you can guarantee it!
Plenty of opportunities to get noticed
Being active on LinkedIn has the advantage of putting you in touch with the people that you need to grow your business. For a salesman, you can easily find your target audience with a quick keyword search.
While as a human resource professional, you are able to recruit the best talent for your company when you share your job opportunities.
Being active on LinkedIn also allows you to interact with industry authorities, while expanding your professional network.
Think about how Facebook brings people together for social activities and it gives you an idea of how much LinkedIn can be leveraged upon by both professionals and small businesses to get noticed and boost their business networks and revenue.
How do you use LinkedIn to get noticed?
It is one thing to use LinkedIn and quite another to actually use if effectively and create an effective business network for yourself.
There are many business, coaches and consultants who are on LinkedIn but are either not posting regularly, not posting content that their audience enjoys, not joining the right groups or not doing enough to cash in on the benefits that LinkedIn offers.
When this happens, LinkedIn loses its appeal and becomes just another social media platform where you just gather followers without any impact to your bottom-line, business or the people around you.
Standing out and developing an effective personal brand on LinkedIn is very possible and a lot of business people and those who are building a career are able to do it extremely successfully.
And while, of course, it won’t happen overnight, here are some foolproof ways to make that happen a lot faster:
- Create an industry-specific profile
The data shows that industry-specific profiles are 9 times more likely to be viewed. If you want increased views, make sure your profile is tailored to and mentions your industry.
By completing all the industry-specific sections of your profile, you make it easier for people looking for professionals or businesses in that niche to find you.
This includes talent hunters, investors, other professionals and those who want to collaborate and partner with you. You must create your profile and digital presence with your actual industry in mind so that your timeline and search results will be relevant both for you and people looking for you.
- Create content specifically for LinkedIn’s platform
Creating content that is specifically for the LinkedIn platform will help you appear knowledgeable within your industry and is a good way to stand out – and be noticed!
If you don’t want to create content, consider sharing someone else’s to show your interest in a subject. Or outsource your content to a team member or a writer who can do it for you.
Write articles, create thought leadership pieces, share relevant stories and participate in conversations and professional discussions that will introduce you to like-minded people who can help you in many ways. Credible and useful content also gets shared more easily and will help expose you to investors, influencers, industry leaders and other brand and businesses that can positively influence your career.
- Improve your LinkedIn summary ASAP
That 2000-character text box now includes options to add videos, infographics and whitepapers. This is your chance to think get creative in the most viewed section of your profile.
Think of your LinkedIn profile summary as your dating profile bio. It is what an interested party will first skim through to get a handle on the kind of person that you are. It’s not a resume.
Use the right words, introduce personal experiences and mention your capacity. Talk about your professional skills and reasons why someone who views your profile should be interested in reading more.
Your elevator pitch has to be concise, legible and grammatically accurate. Cross check regularly and update it according to feedback. Have other people read through and make their recommendations to you on things you can add to make it better.
This is by far one of the most important things you can do on your LinkedIn platform so be sure to take action on this right away.
- Background/banner image – be strategic
If you backdrop/banner image is blue … this says something about your profile … that you haven’t updated one of the most important image on your site!
The banner image It can be changed to an image of your choice. How would you describe your profession using an image? Pick something that is totally representative of your career or personality. If you can find a picture that shows both, then even better for you. Don’t forget to also see how your background picture interacts with your profile picture.
Be sure to check that there is enough contrast so that your profile picture is not lost in the background. It is a background picture so avoid anything that has strong “shouting” colours.
Avoid politically sensitive imagery or anything that can be remotely misinterpreted by a viewer. You will not have the opportunity to explain what your background picture connotes so find a neutral picture.
Do not use pictures that contain your family, co-workers or people you don’t know – especially if you haven’t got their permission. This is a courtesy to them. Social media is a wide audience and so you don’t want to put people out there that will take away the focus from your own profile.
The purpose of the background or banner image is to display who you are and what you do to help people. Keep this in mind when you’re choosing a generic image or having one taken. Also remember you can create a graphic that has words on it to encourage people to get in touch with you or download something free to build the value, be noticed and be memorable.
The benefits of standing out on LinkedIn cannot be overemphasised. You should spend time curating your profile until you have the “All-Star” rating from LinkedIn, which shows you that your profile is complete and can compete favourably with others in the industry.
You can also invest in a professional social media curator to help you create a professional LinkedIn profile and support you in polishing it to a standard that goes above and beyond what is acceptable to your target audience – and instead blows their mind!
If you’re tired of not standing out, being noticed and being memorable on LinkedIn, maybe it’s time to take it up a notch. Is it time for an update?
If that’s the case, then we have a solutions for you.
Your next steps for LinkedIn help
If lead generation is what you need help with and advertising is not the way you want to go, here are 4 ways we can help you accelerate your Lead Generation results:
P.S. Here are 5 ways we can help you accelerate your Lead Generation results:
- Grab our free 4-Week LinkedIn Profile Optimisation Course
It’s the road map to positioning your profile in the top 5% of the 610 million LinkedIn users currently active –Click Here
- Join our FREE LinkedIn Group and connect with entrepreneurs who are scaling too
It’s our Facebook community where smart entrepreneurs learn to get more leads and smart ways to scale using LinkedIn —Click Here
- Register for our FREE LinkedIn update webinar
Every 12-Weeks you can join us for a free update on all the latest news, ninja tips and outline of new features released by LinkedIn – Click Here
- Join our LinkedIn Influencer Program so you can“Show out” instead of just showing up
Click Here for more details
- Work with our team privately
If you’d like to work directly with us to create new marketing opportunities send us a quick message Click here … tell us a little about your business and we’ll organise a time for a deeper chat