There have been times where I let LinkedIn run away from me. It’s easy to spend hours on here at a time, and with nearly 30,000 connections I have been overwhelmed in the past with the amount of people to respond to.
I hate to say it, but it has made LinkedIn a drag at times. As I’ve grown a larger presence on the platform, I found myself becoming more of a slave to the content I was putting out.
Now, I know this isn’t the best way to look at it, but I do think it’s worth talking about. After all, if you’re not enjoying your time spent on LinkedIn, you need a rethink.
So that’s what I did, and I came to realise something. Whether you’re a CEO or just starting out as an intern, we all have one thing that’s more precious than everything put together: Time.
Time is the fairest resource, as it gives everyone the same 24 hours in a day. It was the exact reason I needed to rethink my LinkedIn usage, as I found myself spending a lot of time on the platform day in, day out which was taking away my ability to work on other parts of my business that needed to be focused on.
So after thinking things through, here are some of my favourite methods to save time on LinkedIn:
Number 1: Batch your activities. If you find yourself getting overwhelmed with all the connection requests, notifications and messages… take a step back.
Limit your time on LinkedIn to 3 sections: Morning, afternoon, and evening split however you’d like. You could try 20 minutes in the morning, 30 minutes at lunch, and 10 minutes at night. This means you won’t be spending more than an hour on here on any given day. During these periods make sure you turn off your notifications to maintain focus, continually checking on notifications is going to take your attention away from the task and you are going to spend more time than needed in this period.
Having these focus timeframes allows me to fully lock-in for the time allotted and allows me to efficiently complete the tasks I need on the platform and ultimately opens up more time to work on other parts of my business each day.
Number 2: Get clear on activities you can outsource. Virtual Assistants are a godsend when it comes to saving time, as they can take care of tasks that would otherwise soak up precious hours each week.
One of my favourite tasks to outsource is viewing your target audience’s profiles, which get you seen more. Other tasks you can outsource to a VA include:
#1 Managing your company page – Just like for your website or your other social media accounts, a virtual assistant can help you promote your company through LinkedIn and keep your page up and running.
#2 Scheduling posts on your company page – Your Virtual Assistant can upload and schedule posts to your LinkedIn company page. They can boost posts, monitor engagement and respond to comments. They can also provide reports on engagement to help you find the content that gets the best results.
#3 Getting recommendations and recommending others – members can be endorsed for certain skills through the recommendations feature. Recommendations can help prove your business’ authority and reputation, as well as give people more reasons to connect with you. Once you’ve made connections, your virtual assistant can help you request for recommendations from people you’ve done business with. You can start asking for recommendations from your colleagues, business partners, clients, and former employees.
#4 Engaging with your audience – Creating engagement on your post and profile is a key to success on the platform. Likewise, interaction with your connections and followers is a great way to increase your visibility and eventually, build new relationships.
Here are a few things your virtual assistant can handle for you:
- Liking pages in your niche
- Interacting with the influencers in your industry
- Commenting on your connections’ updates
- Congratulating connections for a new job or job anniversary, as well as sending birthday wishes
- Sharing other people’s content
- Starting a discussion and sharing your articles in your LinkedIn groups
- Commenting in one of the discussions in your LinkedIn groups
- Sharing your articles within your network
- Thanking people for their recommendations
- Book appointments for you
If you’re considering a VA, make sure you give them a very specific set of instructions so they know the exact process you want them to follow.
Finally as a bonus way of saving time, use your mobile when vetting connection requests. In my experience, it’s much quicker to accept and message people on the mobile app than it is on desktop.
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