Ever feel like you’re not getting noticed on LinkedIn? Well, I’m not surprised you feel this way given LinkedIn has over to 610 million users. When I started on LinkedIn, the numbers weren’t as high, but today you need to stand out to get by. LinkedIn is the social media choice for professionals and […]
READ MOREContent Creation vs. Content Curation — What’s the Difference
It’s no secret that content is key for establishing your presence online. Online content builds your brand’s reputation, augments your SEO efforts and costs nearly 65 percent less to create than traditional marketing content. It’s also one of the simplest ways for customers to get to know your brand–statistics show that nearly 80 percent of […]
READ MOREAre you up to date with the BIG changes to LinkedIn?
Social Media Alert: Attention business owners who use LinkedIn for your business, you need to know this. There have been recent changes to the way LinkedIn operates and you could be affected. One of the things about social media is that it’s forever changing! Every week it seems like there’s a new algorithm of a […]
READ MOREKeeping up with social media – a few things you must consider
As an entrepreneur, your business and online presence is a craft that you must continuously hone by keeping up-to-date with trends. By remaining static and complacent, your business may reach an unwanted plateau, but by always integrating a sense of newness and spicing things up with changes, you’ll keep your clients happily intrigued. In […]
READ MOREHow to get famous online and offline?
It’s one of the questions I get asked a lot … “You’ve got so many followers … how do you get famous online?”. It’s a good question, but I think a better question is … how can you become more influential online and offline? Have you thought about the meaning of the words […]
READ MOREThe great re-plan for the new financial year’s content
Can you believe it’s the new financial year already? Time for a new content plan. Now, it’s at this time of the year that business owners start to plan out their 2019 and the new financial year. If you haven’t done this that’s perfectly ok. It’s actually a great time to look at […]
READ MOREPOST IDEAS: What to write about on social media when you get stuck
Attention business owners: Do you have this problem with your content and social media accounts… You’ve got great intentions and you’ve scheduled some time to sit down and create your social media content … content for LinkedIn, Facebook, Instagram, Google Plus and YouTube – and all the others! You’re all fired up and […]
READ MOREThe Busy Social Media Marketers’ Guide to Keyword Research
Imagine serving the best cocktail in a party without knowing who your guests are. You spent a lot of time, money, and effort preparing the drinks, only to find out in the end that majority of your guests are minors. All your efforts would have been for nothing. The same could be said for digital […]
READ MORESocial media tactics to boost engagement – PART ONE
Using social media for business marketing and branding is incredibly effective, BUT… it won’t be worthwhile unless there is a high rate of engagement for your posts from social audiences and consumers. Engagement and interaction with your social media offerings is the key to success, and you need to know how to engage audiences in […]
READ MOREVideo for social media: What you need to know now
One of the biggest current trends in social media marketing today is video. I’m sure you have noticed! Social media video marketing is part of a powerful social strategy for Facebook, YouTube, Snapchat and Twitter, and you need to put as much thought and effort into creating high value video content as you do for […]
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