Donald Trump may talk about the art of the deal, but on LinkedIn, it’s the art of storytelling that is fundamental to your success online. The way you tell your story on LinkedIn is one of the key ways you can make your content stand out in a sea of posts and comments. Stepping up […]
READ MOREMaster LinkedIn’s Algorithm in 2025
2024 seemed to simply fly by, and it’s incredible to me that we’re rolling into 2025 already. With a refreshed perspective and rejuvenated after a break from routine, I’m glad to be back at it and helping our clients meet their goals. Keeping up with the evolution of LinkedIn can feel a little daunting, though, […]
READ MOREWhy You Should Start a LinkedIn Newsletter
Let’s immediately stop the cries of “Not another newsletter! My inbox is overflowing!”. Yes, friends, you should start a LinkedIn newsletter. And, to answer your second question, when you start a LinkedIn newsletter, and keep it moving and growing the right way, it will help you build your reputation, establish your credibility, and lead to […]
READ MOREBite-Sized Content with a Big Impact
There is absolutely no reason why you need to use every single character space for every LinkedIn post you create. Fact is: most often, people are not online to read an essay. That’s why bite-sized content often has the biggest impact. Micro-lessons You’re an experienced, knowledgeable, actively engaged member of your industry. That makes your […]
READ MOREYour Story Matters On LinkedIn
As children, we all loved stories. Nothing has changed, as we live our professional lives, and move forward in our careers. In a world where we’re inundated with information, a good story stands out. Here’s how I recommend you tell your story on LinkedIn. Why you should share your story Storytelling is a science that […]
READ MORELinkedIn Polls Help You Engage, Research, and Grow!
Every so often, it’s time to ask your audience a question. Thanks to LinkedIn, polls that ask smart questions help you actively grow your audience, and enhance your online visibility. Did you know? LinkedIn posts with polls can generate up to twice as much engagement as regular publications. If you’ve not yet started integrating LinkedIn […]
READ MOREThe Future of LinkedIn: 5 Trends to Watch in Professional Networking
None of us can truly predict the future, but we can figure out some key trends for professional networking on LinkedIn. As we quickly zoom towards 2025, I thought it apt to consider 5 upcoming trends that I predict will affect your LinkedIn presence. Here are five trends I believe will shape the future of […]
READ MOREBuild Your Sustainable LinkedIn Marketing Strategy
You’re feeling good about your LinkedIn marketing strategy. You’re slowly starting to see good results from your LinkedIn marketing efforts. Your LinkedIn network is growing, your engagement metrics are good, but is that enough? The key to building an effective LinkedIn marketing strategy lies in making it sustainable. Your long-term plan is just as important, […]
READ MOREReinforce Your Reputation With LinkedIn Recommendations
Paying someone a compliment is lovely. Being paid a compliment? Even lovelier. It’s even more lovely when it’s on LinkedIn for everyone to read. The term “social proof” sounds a little complicated, but it’s really just another term for being paid a compliment. The difference is that everyone who looks at your LinkedIn profile can […]
READ MOREThe Hustle Is Overrated: Slow And Steady Wins The Race
The term “hustle culture” really gets to me, sometimes. It feels inauthentic and seems to set an expectation that we should be sacrificing our wellbeing for the sake of pursuing success. Success, however, is not a rushed journey with an unknown destination. True success is found through consistency, good habits, and a focused approach. When […]
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