Be honest. Who hasn’t checked their LinkedIn profile views and felt a little thrill of satisfaction? I’ve fallen into the same trap, thinking more eyeballs on my profile would mean more opportunities, better leads, and faster business growth. It’s easy to get swept up in those numbers. LinkedIn even makes a point of notifying […]
READ MOREThe Art of Scroll-Stopping LinkedIn Content
Have you ever found yourself pausing mid-scroll on LinkedIn? You’re not alone. In a feed packed with noise, the posts that stop us in our tracks don’t happen by accident. I’ve spent years studying what prompts that moment. If there’s one thing I know, it’s that viral content on LinkedIn isn’t about shock value. […]
READ MORELinkedIn Polls That Matter, And The Ones That Don’t
Just because you can run a LinkedIn poll, doesn’t mean you should. I see it every day on LinkedIn: polls asking “What’s your favourite coffee?” or “Which day of the week is most productive?” These types of posts might generate hundreds of votes and dozens of comments, but they’re missing a massive opportunity. While people […]
READ MORELinkedIn Video Posts Or Text Posts: Which Works Best?
I’m always going to tell you to test out different types of content formats on LinkedIn. And, I’m always going to tell you to differentiate as much as you can, so that you can learn what works best for your brand, best for your business, and best for your audience. How do you choose, […]
READ MORETurn Authority into Action on LinkedIn
Your personal brand is much like your personality. It’s unique, it’s powerful, and it encapsulates the very essence of who you are. Building and developing your personal brand in a way that turns authority into action on LinkedIn is critical for attracting, and retaining, new clients. Your LinkedIn profile I’ve said it, time and time […]
READ MOREThe Three Drivers of Influence on LinkedIn
If everybody was influential, what would influence really mean? I know the answer, and it’s simply: nothing. That’s why it is so important to build your influence and personal brand in a sustainable, effective way. While the Kardashians may use their influence to charm people into buying shapewear, you know your ability to influence people […]
READ MOREHow to Tell Your Story on LinkedIn in a way that resonates with your Network
Donald Trump may talk about the art of the deal, but on LinkedIn, it’s the art of storytelling that is fundamental to your success online. The way you tell your story on LinkedIn is one of the key ways you can make your content stand out in a sea of posts and comments. Stepping up […]
READ MOREMaster LinkedIn’s Algorithm in 2025
2024 seemed to simply fly by, and it’s incredible to me that we’re rolling into 2025 already. With a refreshed perspective and rejuvenated after a break from routine, I’m glad to be back at it and helping our clients meet their goals. Keeping up with the evolution of LinkedIn can feel a little daunting, though, […]
READ MOREBite-Sized Content with a Big Impact
There is absolutely no reason why you need to use every single character space for every LinkedIn post you create. Fact is: most often, people are not online to read an essay. That’s why bite-sized content often has the biggest impact. Micro-lessons You’re an experienced, knowledgeable, actively engaged member of your industry. That makes your […]
READ MOREThe Psychology Behind Successful LinkedIn Profiles
The more time I spend on LinkedIn – and I spend a lot of time on LinkedIn! – the more I am fascinated by the way the platform works, and how people respond to the ever-evolving nature of the way we interact with others online. Your LinkedIn profile is a professional storefront, and we’ve moved […]
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