2024 seemed to simply fly by, and it’s incredible to me that we’re rolling into 2025 already. With a refreshed perspective and rejuvenated after a break from routine, I’m glad to be back at it and helping our clients meet their goals. Keeping up with the evolution of LinkedIn can feel a little daunting, though, […]
READ MOREWhy You Should Start a LinkedIn Newsletter
Let’s immediately stop the cries of “Not another newsletter! My inbox is overflowing!”. Yes, friends, you should start a LinkedIn newsletter. And, to answer your second question, when you start a LinkedIn newsletter, and keep it moving and growing the right way, it will help you build your reputation, establish your credibility, and lead to […]
READ MOREFrom Connection To Conversion: Your LinkedIn Sales Funnel
Your LinkedIn life is about building connections, nurturing relationships, and generating leads that could turn into your clients. Building your LinkedIn sales funnel isn’t, however, a once-off job. A well-structured LinkedIn sales funnel can guide your potential clients from initial awareness to final conversion, where they go from connection to customer. What is a sales […]
READ MOREThe Psychology Behind Successful LinkedIn Profiles
The more time I spend on LinkedIn – and I spend a lot of time on LinkedIn! – the more I am fascinated by the way the platform works, and how people respond to the ever-evolving nature of the way we interact with others online. Your LinkedIn profile is a professional storefront, and we’ve moved […]
READ MORELinkedIn Etiquette: Navigating Your Professional Digital Relationships
Ping, ping, ping. That notification noise seems to never stop. If you’re finding it difficult to keep up with your emails, your meeting requests, your messages…you’re not alone. We live in an always-on 24/7 world now, and maintaining your professional relationships in the digital age can become quite taxing. I’ve seen it happen to many […]
READ MORELinkedIn Is The Worst (Only If You Let It Be)
I’ve heard it said that “there is no perfect platform.” That’s wrong. Social media platforms, like LinkedIn, are intrinsically perfectly built for their purpose. What goes wrong, however, is how the platforms are used. That’s why so many people proclaim that “LinkedIn is the worst!” I’m here to tell you: It’s only the worst if […]
READ MOREHow To Grow Your LinkedIn Connections Without Spamming Anyone
Growing your LinkedIn connections is important, but it’s not as important as building true connections. The numbers do matter, however, so these are my 5 recommendations for growing your LinkedIn connections. Know your goals Before you even look at the numbers or your profile, know your goals. Your LinkedIn activity should not be an afterthought […]
READ MOREAdam, Should I Write A Book?
As I travel to meet clients and people across the globe, I’m often asked about the process of writing a book. More often than not though, I’m also asked about how effective it is in helping to build a professional presence, and of course, a business. As the author of 3 Amazon bestsellers, I think […]
READ MOREReinforce Your Reputation With LinkedIn Recommendations
Paying someone a compliment is lovely. Being paid a compliment? Even lovelier. It’s even more lovely when it’s on LinkedIn for everyone to read. The term “social proof” sounds a little complicated, but it’s really just another term for being paid a compliment. The difference is that everyone who looks at your LinkedIn profile can […]
READ MOREThe Hustle Is Overrated: Slow And Steady Wins The Race
The term “hustle culture” really gets to me, sometimes. It feels inauthentic and seems to set an expectation that we should be sacrificing our wellbeing for the sake of pursuing success. Success, however, is not a rushed journey with an unknown destination. True success is found through consistency, good habits, and a focused approach. When […]
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