There is absolutely no reason why you need to use every single character space for every LinkedIn post you create. Fact is: most often, people are not online to read an essay. That’s why bite-sized content often has the biggest impact. Micro-lessons You’re an experienced, knowledgeable, actively engaged member of your industry. That makes your […]
READ MOREFrom Connection To Conversion: Your LinkedIn Sales Funnel
Your LinkedIn life is about building connections, nurturing relationships, and generating leads that could turn into your clients. Building your LinkedIn sales funnel isn’t, however, a once-off job. A well-structured LinkedIn sales funnel can guide your potential clients from initial awareness to final conversion, where they go from connection to customer. What is a sales […]
READ MOREYour Story Matters On LinkedIn
As children, we all loved stories. Nothing has changed, as we live our professional lives, and move forward in our careers. In a world where we’re inundated with information, a good story stands out. Here’s how I recommend you tell your story on LinkedIn. Why you should share your story Storytelling is a science that […]
READ MOREThe Psychology Behind Successful LinkedIn Profiles
The more time I spend on LinkedIn – and I spend a lot of time on LinkedIn! – the more I am fascinated by the way the platform works, and how people respond to the ever-evolving nature of the way we interact with others online. Your LinkedIn profile is a professional storefront, and we’ve moved […]
READ MORELinkedIn Is The Worst (Only If You Let It Be)
I’ve heard it said that “there is no perfect platform.” That’s wrong. Social media platforms, like LinkedIn, are intrinsically perfectly built for their purpose. What goes wrong, however, is how the platforms are used. That’s why so many people proclaim that “LinkedIn is the worst!” I’m here to tell you: It’s only the worst if […]
READ MOREHow To Grow Your LinkedIn Connections Without Spamming Anyone
Growing your LinkedIn connections is important, but it’s not as important as building true connections. The numbers do matter, however, so these are my 5 recommendations for growing your LinkedIn connections. Know your goals Before you even look at the numbers or your profile, know your goals. Your LinkedIn activity should not be an afterthought […]
READ MOREThe Hustle Is Overrated: Slow And Steady Wins The Race
The term “hustle culture” really gets to me, sometimes. It feels inauthentic and seems to set an expectation that we should be sacrificing our wellbeing for the sake of pursuing success. Success, however, is not a rushed journey with an unknown destination. True success is found through consistency, good habits, and a focused approach. When […]
READ MOREHow To Make it Work Even When You Hate Small Talk
Do you dread small talk? Chatting about the weather can seem pointless and the question “So, what do you do?” makes many people nervous. But, sometimes it feels like you need it to grease the wheels of in-person conversations. Luckily, LinkedIn offers us a far better way to network professionally, without having to hover around […]
READ MOREMonetizing your LinkedIn Presence: For Freelancers and Consultants.
If you’re considering monetizing your LinkedIn presence, I outline a few effective ways to manage the process, for freelancers and consultants. Establish your reputation using LinkedIn As a freelancer or consultant, it can be difficult to build your reputation, as you can only rely on yourself, your work, and your expertise. Building a professional […]
READ MOREGo Beyond Your Profile To Enhance Your LinkedIn Presence
It’s time to go beyond your LinkedIn profile. With more than 1 billion members, LinkedIn offers you so much more opportunity than just a simple profile. Leveraging LinkedIn’s tools and effective techniques can bring you highly effective results. Get the basics right Before you can set forth and go beyond the profile, make sure […]
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