With well over 800 million users worldwide LinkedIn is well and truly one of the biggest platforms on the planet. In my opinion, it’s a platform every business owner and entrepreneur should be using to grow their brand. A new handy way to do that is the LinkedIn Newsletter. What is a Linkedin Newsletter? […]
READ MOREHow to best utilise LinkedIn Inmails to generate leads!
For anyone who has not used Inmail before here is a quick explanation of how it works. It’s a direct messaging function that’s available to all LinkedIn users and it’s roughly 3 times more effective for prospecting than email. For anyone with a free LinkedIn account, you can send Inmails but you will be charged […]
READ MOREWhy You Should Be Using Video Content On LinkedIn!
LinkedIn is one of the oldest social media platforms in today’s market, with over 800 million registered users, it’s the platform all businesses and professionals should be looking to leverage to the fullest. One of the best ways I like to engage with my audience is by posting video content on my profile. If you’ve […]
READ MOREHow to generate quality leads and convert them on LinkedIn!
A great quote I heard many years ago and it still rings clear today is “Your lead generation strategy is only ever as good as your ability to convert leads into sales…” 2022 has arrived and I’m sure we are all ready to go for a big year, many have plans in place for creating […]
READ MORELinkedIn Metrics You Should Track
How do you know whether all the work you’re doing to build an authoritative presence on LinkedIn through creating and posting great content is succeeding? Metrics, that’s how. That raises the question as to what you should be tracking. I’m not into obsessing over numbers for their own sake, so I’d like to share some […]
READ MORELinkedIn’s Not Just For Profit
Whether you call them NGO, nonprofit, not-for-profit, NFP, profit-for-purpose or a charity doesn’t matter. They are organisations that are set up to help others without enriching shareholders. When I meet people who lead these organisations they want to know if it could also work for their organisation as well as for a commercial, profit-driven business. […]
READ MOREIs LinkedIn Helping or Hurting Yours Business?
It’s the most effective online platform for building serious business growth. LinkedIn started as a fantastic platform for jobseekers but it’s so much more than that now. When LinkedIn first arrived on the scene it was almost exclusively aimed at individuals who wanted to promote their professional abilities and build networks in pursuit of a […]
READ MOREAre your posts trending on LinkedIn?
You just got a notification from LinkedIn that one of your posts is ‘trending’, but you’re not sure what that means, if it’s a good thing or if it matters at all. While I don’t think just getting likes and views is the main goal on LinkedIn, expanding the exposure of your content is generally […]
READ MOREIncrease Audience Engagement with Carousel Posts
Carousel posts – What are they? Why use them? How do you create them? What’s a Carousel Post? If you’re not sure what Carousel Posts on LinkedIn are, don’t worry, you’re by no means alone. Carousel posts are one of the most effective yet most under-used features of LinkedIn. You may have seen them […]
READ MORE10 Steps to Get a Response to LinkedIn Messages
Have you been frustrated by getting no response to messages you send on LinkedIn? When you send a message to someone by email, on social media, voicemail or an “old school” handwritten letter, you want them to open it, read it, and respond. Of course you do. LinkedIn offers some great messaging options but they’re […]
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