The very mention of social media these days grabs our attention for a multitude of reasons. Some may agree that textual content has worked magic in their businesses and that it will suffice, others stress the importance of adapting with the changes in the space and incorporating video content to “have an edge”. Which one […]
READ MOREWhat it takes to be a LinkedIn Influencer
LinkedIn is home to 90 million senior-level influencers, 63 million decision makers and 17 million opinion leaders as of 2019 – all of whom came to LinkedIn with a purpose and meaningful content. I have been asked one question that crops up time and again for those who seek to understand how and why this […]
READ MOREHow can you make the most of Linkedin marketing using carousel ads
One problem advertisers often face on LinkedIn is telling the story behind their product, service, or brand. Without properly illustrating your company’s “why” in the ad, consumers don’t feel compelled enough to click on what you’re trying to sell them. However, it’s almost impossible to tell your brand’s full story in only one ad, which […]
READ MOREContent Creation vs. Content Curation — What’s the Difference
It’s no secret that content is key for establishing your presence online. Online content builds your brand’s reputation, augments your SEO efforts and costs nearly 65 percent less to create than traditional marketing content. It’s also one of the simplest ways for customers to get to know your brand–statistics show that nearly 80 percent of […]
READ MORERepurposing your content for more likes, shares and views
Question: Have you ever visited a blog, website or social media account and been blown away by a vast amount of valuable content? We all know that it takes a massive amount of work to produce quality content that stands out from all the noise on the internet. Creators pour hours into coming up with […]
READ MORE5 Effective Ways to Increase Your Reach on LinkedIn
Social media isn’t only for mindless entertainment – and LinkedIn is proof of this. Be strategic with LinkedIn and it will reward you. As a social network of professionals that offers trusted connections with the corporate and business world, it is important to have a good reach on LinkedIn. Having a top-viewed and ranked LinkedIn […]
READ MOREHow to get highly targeted leads daily in 11 steps
FACT: Leads, sales and cash are the lifeblood of business. Without leads, you can’t find new clients, you can’t expand your influence and you can’t increase your revenue. This is why it’s critical to have a system that generates quality leads on a consistent basis. At first you might have to put in significant legwork […]
READ MOREGo live and love it!
If you are interested in using live video for your business but are terrified of being in front of the crowd, you’re not alone-putting yourself out there can be scary when you aren’t sure about how viewers will perceive you. Maybe you might feel unsure about how to use live video to engage with […]
READ MOREAre you up to date with the BIG changes to LinkedIn?
Social Media Alert: Attention business owners who use LinkedIn for your business, you need to know this. There have been recent changes to the way LinkedIn operates and you could be affected. One of the things about social media is that it’s forever changing! Every week it seems like there’s a new algorithm of a […]
READ MOREKeeping up with social media – a few things you must consider
As an entrepreneur, your business and online presence is a craft that you must continuously hone by keeping up-to-date with trends. By remaining static and complacent, your business may reach an unwanted plateau, but by always integrating a sense of newness and spicing things up with changes, you’ll keep your clients happily intrigued. In […]
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