If you’ve been utilising LinkedIn for some time now and are seeing positive results for your business, you may have thought about considering an upgrade to LinkedIn Premium for even greater success.
There are some advantages for the right people in upgrading and today I will run through what some of those are.
LinkedIn Premium accounts offer advanced features to enhance user engagement, which can lead to increased visibility and better business results. One such feature is the ability to view the full profiles of those who have viewed your profile, providing more information than just their names. Another benefit is access to the keywords that brought people to your profile, which can help you optimise your content creation strategy.
Understanding the skills, job profiles, interests, and influence levels of potential contacts can help you better target your content. Additionally, LinkedIn Premium allows you to see your rank among peers and top influencers in your industry, which can aid in networking and connecting with industry leaders.
With a wider reach on LinkedIn, there are more opportunities to effectively connect with influencers and improve your networking capabilities.
If you have a Premium account, you can take advantage of these three features to increase your reach:
InMails: One of the features is InMails which enables you to directly message potential connections or industry leaders who are not yet in your network. In comparison to traditional email, LinkedIn messages reportedly have a higher open rate of around 85%. Therefore, InMails can be a valuable tool to establish contact with potential connections. To send an InMail, all you need to do is search for the user and click on the ‘send InMail’ option beneath their profile headline. For example, if you want to introduce yourself to a prospect, you can send them an InMail and they will receive a notification instantly.
Use introductions as conversations with users who could benefit your business. While free accounts provide only five introductions, premium accounts offer 25 to 35 introductions, depending on the subscription type. Introductions allow individuals to be introduced to other users by their own connections.
Open Profile Feature: Premium offers the Open Profile feature, which is an excellent method to boost your visibility. It allows any user to contact you at no cost, and you can also contact other users who have an Open Profile, regardless of whether you are connected with them or not.
To refine and accelerate your search on LinkedIn, take advantage of the premium search feature, which offers an additional eight search filters. This will help you locate the most relevant people more quickly. For example, you may narrow down your results by years of experience or function.
With a premium subscription, you can browse an unlimited number of profiles and connect with individuals across your network. You can also save your profile searches for future reference and receive a weekly email update highlighting new profiles that match your search criteria. Essentially, Premium provides you with potential leads.
Upgrading to a Premium account provides you with an extended search listing that highlights your profile when users search for you or your company. This feature offers the added benefit of displaying extra information about you, which can encourage users to connect with you.
While a basic account on LinkedIn is still a great way to network and discover new opportunities, especially for those people new to the platform, upgrading to a Premium account is a great option for those who are more advanced with their current strategies and for those chasing optimal business results with more options and tools that a premium account would offer.
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