If you are not getting the traffic or engagement you need on your Social Media profiles, then you certainly need to re-plan your social media strategy. It doesn’t matter whether you need likes for your local business or retweets on your content, it is possible to accelerate your social media success and by following these tips you can be sure to receive the publicity you need to move forward.
You can’t leave your mark on social media if you are not consistent with your posts. Try and make sure that you post to your social media accounts daily, and be consistent with your efforts. Post valuable information that encourages your users to share and like, but try not to over post, as this could cause your page more harm than good. With most of your profiles, it is recommended that you post between 2-3 times per day so you need to take into consideration the different time zones if you want to reach your audience efficiently.
2-Not Being Heard
Social media is more about listening than it is about talking. If you want a higher engagement on your social media posts, then make sure that you listen to your tribe. If your customers are asking questions, answer them. If they are sharing and liking posts about a set subject, then try and be a part of this with them. Listening is the first step toward being heard.
3-Giving To the Community
Your posts should be valuable to your customers, not just yourself. It may be tempting to post about your latest offers and discounts, but this is clearly an attempt to get more sales and your customers will see right through this. Instead, try and host competitions that reward the user with something free if they win. For example, first 100 people to share this post will receive, etc. This encourages engagement, and it also shows your tribe that you are willing to give as well as receive.
4- Not Going To Hosted Events
If people on your Facebook regularly host events, then you should make sure that you attend these wherever possible. You can learn a lot from them, and they can certainly give you a talking point when conversing with your users.
5- Not Joining Groups
Groups really are the secret weapon of social media. If you are not joining them, then you should be! Make sure that you join and participate in as many groups as possible, but make sure that you don’t over participate as this will deter contributors from viewing your profiles. Groups can be a great way to get more traffic to your profiles, not to mention that they can also be a great way to learn and develop your social media skills.
6- Add Value
The best posts are when you surprise your viewers! For example, post facts that nobody knew about. This will boost your likeability and it will also encourage viewers to share your posts. As long as you put value into your posts, your articles and your conversations, you will see a higher engagement when it comes to your social media.
7- Signing Up!
There are hundreds of social media sites out there at this very moment, one mistake that a lot of people make is signing up to too many. If you sign up to more social media sites than you can handle then you won’t be able to contribute to them all efficiently. It is better to have a high engagement on a few sites then it is to have a low engagement on over 100. Choose some core social media sites and focus on them. There is nothing wrong with having “secondary” social media sites, but don’t overwhelm yourself with them.
8- Selling Your Product
There is nothing wrong with posting information about your product in an effort to get sales, but you need to make sure that you do it in the right way! Invite your customers to an event, offer them a webinar and close the deal by inviting them to purchase your product. Don’t fill their newsfeed with sales pitches, as this will only annoy and drive away your followers.
Getting your strategy right is not always easy, follow these simple steps and you are on your way to effective social media.