Building your personal brand online is not a once-off event. Building true influence is a long game, and when you commit to playing it, you need one fundamental thing: consistency. Building your brand and curating your influence on LinkedIn requires consistent effort, a clear strategy, and a commitment to showing up day after day, week after week. The reason why this is so effective on LinkedIn in particular is that LinkedIn rewards people who are persistent in their efforts.
Show up regularly
Consistency on LinkedIn starts with being present. It’s not enough to create an exceptional profile or post sporadically, only when inspiration strikes. If we all waited around for inspiration to strike before doing anything, we’d never get anything significant done. To build influence, you need to show up regularly with content that adds value to your network. Let’s bust a myth quickly. You do not need to post daily, or several times a day. What you do need to do is create and stick to a schedule that keeps you visible and engaged.
Build your schedule
When you consistently share valuable insights, your audience begins to associate your name with expertise in your field. Over time, this creates a sense of familiarity and trust, which are two critical components of influence. People are more likely to engage with someone they see regularly, rather than someone who appears sporadically and unpredictably.
Keep it consistent
Trust is the cornerstone of influence. Consistency is one of – if not the – most effective ways to build it. When people see that you’re consistently delivering valuable content, they begin to trust that you’re reliable and knowledgeable. This trust extends beyond your posts—it influences how people perceive you as a professional. Your aim is to keep it consistent by:
- Sharing insightful content every week.
- Engage thoughtfully and meaningfully in conversations, comment threads, and with other people’s content.
- Respond promptly to messages.
Consistency signals commitment. It shows that you’re serious about your work and dedicated to providing value to your network. This dedication builds trust, which helps you turn connections into advocates or clients.
Your content strategy
Please don’t fall into the trap of posting content just because you know you need to be posting regularly. That’s the wrong way to do it. True consistency comes from creating a content strategy that aligns with your goals and resonates with your audience. A well-planned strategy ensures that every piece of content you share serves a purpose and contributes to your long-term objectives. Here are three ways I recommend you consider your content strategy:
- Identify your target audience: Who do you want to be speaking to? Who is your ideal customer? Do you know what they need? What challenges are they facing? What questions do they have? Your content should address their pain points and offer solutions that demonstrate your expertise.
- Develop your content calendar: Your content calendar outlines what you’ll post and when. This helps you stay organised and ensures that your content is consistent both in frequency and quality. Include a mix of formats—articles, videos, polls—to keep your audience engaged.
- Stay flexible: Things change on a whim, so you have to stay adaptable and flexible. Be flexible enough to adapt your strategy based on what resonates most with your audience. Pay attention to your engagement metrics and adjust accordingly.
Commit to consistency
Building consistency takes significant upfront effort, but the long-term benefits are worth it. When you commit to staying consistent on LinkedIn, you will reap the benefits, build your personal brand, and become the thought leader and influential voice of your industry that you aspire to be. Stay focused on the long game by focusing on small wins you get along the way. Influence isn’t achieved overnight. Influence is earned through persistence, dedication, and a commitment to serving others through knowledge-sharing and relationship-building.
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