Everyone loves to have fans, but how do you turn your connections into advocates for your personal brand? After all, you’re not on LinkedIn just because you have some time to waste. You’re on LinkedIn to build your network in a purposeful way that enables you to build your business and your online reputation. Part of that is building your LinkedIn network in an authentic, effective way, so that they become your cheerleaders.
Build authentic relationships
It’s not the number of connections you have. It’s the quality of your connections that counts.
Building authentic relationships is the fundamental starting point for building your cheer squad. You can send 1000 connection requests, and it will have absolutely no effect on your online presence. What really works is getting to know people on a personal level, understanding their needs and challenges, and offering genuine support. Take the time to learn about your connections’ interests, passions, and goals. Show genuine interest in their work and offer your support whenever possible. Relationships are a two-way street. Building authentic relationships is not about what other people can do for you. What’s far more important is what you can do for them. Look for opportunities to connect people in your network who might benefit from knowing each other. Share their content, endorse their skills, and always take the time to congratulate, encourage, and advocate for them too.
Provide exceptional value
People become advocates for people who provide them with exceptional value. This could be through sharing valuable insights, offering helpful advice, or simply being a supportive and encouraging presence. Consistently provide your network with content, resources, and opportunities that they wouldn’t find elsewhere. Think about your unique expertise and how you can use it to help others succeed. Share your knowledge, offer your insights, and be generous with your time and resources. The more generous you are, the more value you will provide, and the more likely people are to become advocates for your personal brand.
Appreciate your community
Once you’ve identified your advocates, make sure to recognise and appreciate their support. A simple thank you can go a long way in strengthening relationships and turning followers into loyal brand ambassadors. Publicly acknowledge your advocates whenever possible. Share their content, give them shout-outs in your posts, and highlight their achievements. This shows your appreciation and helps to amplify their message to a wider audience. See how you’re actually both building each other’s personal brands? That’s the sweet spot.
Consider your customers
In all likelihood, the people you’ve worked with before are connected to you on LinkedIn. Just because you worked together in the past, however, doesn’t mean the relationship has to end there. It shouldn’t, especially if you are purposefully working on building your personal brand. Your customers, past and present, give you the opportunity to further enhance your personal brand, and you can turn them into members of your cheer squad too. Your customers often become your best advocates. Provide them with exceptional service, exceed their expectations, and make them feel valued. Happy customers are more likely to recommend your business to others, write positive reviews, and become loyal brand ambassadors. Ask your satisfied customers for testimonials and case studies. Share their success stories on your website and social media channels. Their positive feedback will go a long way in attracting new customers and building trust in your brand. And, don’t forget: engage with and share their content too. Celebrate your customers, and they will celebrate you.
As you build your network into a cheer squad of loyal supporters, you amplify your message, build trust in your personal brand, and can achieve your business goals. It all starts with one conversation. Take the first step today by reaching out to someone in your network and offering your support. You never know where that one connection might lead. Here’s to building a network of raving fans who champion your success.
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