Some businesses are far too hesitant when it comes to offering deals and discounts on their social media page. Over 40% of people that follow companies on Twitter do so to receive special offers and deals. If you want to drive traffic, increase sales while also maintaining your social media presence, then this is certainly something you should consider. So how do you use your coupons to their maximum effect?
One way to drive followers to your Twitter page would be to offer exclusive discounts to your followers. This will make your followers feel as though they are part of a deal, which will in turn get you more sales and more followers due to the exclusivity of the deal. If you want your deal to reach more people, then consider using an image with your deal. Try not to go for any image that relates to your brand, but instead create an image that shows the deal you are offering. For example, design an image that says“40% off with the following code” followed by “exclusive to Twitter”. This will encourage re-tweets, and it will also help to grab your user’s attention through visual representation.
Another way to increase your Twitter following through coupons is free samples. Give out a coupon that entitles your users to a free sample of your products or services. Although this won’t make you any immediate profits, it will certainly create some hype around your social media account and it will also help to spread the word about your business. If you wanted to, you could put a limit on the amount of coupons that can be redeemed. If a post is offering free samples to the first 100 retweets, people will stop spreading the word after this target number is reached, because they wouldn’t be benefiting from the coupon code or the discount offer. This is a great way to spike short-term sales, and it will also help to build long term loyalty.
Coupons and Redemption Periods
If you want to give out some coupons to get some short term sales, then consider putting a time limit on your coupon code. This is a great way to encourage users to click on your post now, as opposed to another time. Twitter users are also far more likely to take part in your coupon marketing campaign if it benefits them immediately. For example, you may offer a coupon that gives you 20% off your next holiday, but people only tend to go on holiday every six months at the most and if you have a 48 hour coupon deadline, you won’t be using it to your advantage. Instead, consider putting up a coupon that gives your customer the chance to win a holiday, by entering the code onto your website with their email address. This is a good way to build contacts, and it also helps to build trust with your customers.
If you want to increase your engagement then you could ask your Twitter followers to DM you as opposed to re-tweeting your posts. This will help you communicate with your customers on a personal basis, however it is not recommended for those who have a huge amount of followers. This technique however works great for small businesses. Simply ask your viewers to DM you the codeword or the pass phrase listed in your tweet, and in return give them a unique coupon code which can be used on your website. By generating unique codes, you can stop the coupons from being shared between users, allowing you to control your redemptions. This also helps make the users feel as though they are communicating with you on a personal basis. If you use this strategy, keep in mind that not many people are going to DM you unless the deal is worth their while.
Twitter can be a great tool to drive engagement and sales to your brand, just ensure you get that mix right between offers, self promotion and just sharing great content.