Pinterest has over 70 million users and it is among the giants in terms of social networking. Many users are still avoiding Pinterest, as they prefer to stick to the top two sites, Facebook and Twitter. The main reason for this being that they don’t want too many sites on the go at once, it can be hard to keep them all updated. What many businesses fail to realise however is that Pinterest is tailor made for business and really should be a site you add to your social media arsenal. You can add images of your products and your work place or team, and most of the time the people who follow you will have an interest in your products.
Studies show that pins that have price tags on them get on average 36% more “likes” than those that don’t. If someone likes the look of your product and there isn’t a price with it, chances are that they are going to assume it is out of their price range. By including a price tag, you can draw in new users as well as increasing your sales potential. These are called Rich Pins and come under the category of a Product Pin, if you need assistance in setting up Rich Pins here is a great article from Pinterest
Men and Women on Pinterest
Studies also show that the majority of Pinterest users are women, 80% to be exact. Many users use Pinterest as a shopping site as opposed to a social media site, so you should always post pictures that advertise your company in a positive light. You will also find that over 60% of people have found at least one item that they have purchased originating from a pin they have seen. If your business has a range of products to sell, you can certainly benefit from signing up. Make your images HD and clear, and you’ll go a long way with your users. Don’t be put off by the high majority of female users if you are in a predominantly male orientated business. All studies show men and increasingly becoming regular users too.
The Average User
The average user spends around 1 hour 20 minutes on Pinterest per day. Remember that you don’t need to post endless pictures to get your readers attention, and sometimes by posting less, you can actually have better results. Focusing on quality not quantity goes for all social media marketing these days. You should also make sure that you add some keywords to your posts, so when people type in your product or a related keyword, you have a higher chance of showing up. Remember that the more eye-catching your images, the more chance you have of someone finding your posts.
Pinterest is certainly the place to be if you have products to advertise. Being an early adopter can give you a real advantage over your competitors with many businesses yet to take advantage of the features it has to offer. You’ll also find that Pinterest has a very easy sign up process, and you could be up and running today. Start with a little research on the number and style of your boards, then get uploading a few pins, you could be well on your way to achieving a steady and current fan base for your company and your products if you do.
Extending Your Reach
One of Pinterest’s greatest features is Community Boards, these are boards set up to allow multiple people to contribute pins to the same board. There are thousands of Community Boards in existence now across a diverse range of categories. Keeping in mind that people tend to follow boards of interest to them more so that a particular profile, getting your company profile invited to an active Community board in your niche can expose your pins to a highly targeted audience overnight.
Here is a good example Fitness and Nutrition This is one of my popular boards, if your business is in the Health, Fitness, or Weight Loss industries pinning your pins to this board will expose your message to over 26,000 people interested in your products. So even if your Pinterest profile is brand new today and you have zero followers, you can still reach 26,000 people every day. Find some more community boards in the same niche and you could be reaching hundreds of thousands of your ideal clients within days.
Being Time Effective
One of the most common reasons many businesses have not adopted Pinterest is due to the amount of time needed to create and post great pins. Whilst this really is an issue across all social media platforms, Pinterest is more reliant on the visual appeal of your content that just supplying links to click on to direct your clients to your website etc. Being time effective comes down to being organised and using scheduling tools.
If you are creating pins it is much more time effective to create a week or months worth than it is to create a days worth. Using sites like Canva can also assist if you lack that creative genius. Scheduling tools such as Viralwoot will also ensure you can schedule pins over almost any time frame you choose. Uploading and scheduling 25 pins takes almost the same time as doing 1 at a time.
So there you have it, if you are not already why not set up your Pinterest profile now and get pinning today.