Let’s Facebook is getting any easier is it.
If you want higher engagement on your Facebook page, but you just can’t seem to grasp it, it just might be the content you are posting. Many people post the wrong type of content to their Facebook Page, wondering why they don’t have a high engagement rate. People’s interests change all the time, so it is important to keep up to date if you want to achieve more engagement and website visitors. So what should you be posting to Facebook?
At The Office
Most businesses don’t post photos or images of their workplace because they don’t think that people are interested. The truth however, is that your customers do have an interest in life behind your logo. For this reason, you should try and post images of your office or place of work. For example, if you and your co-workers play golf after work, post a picture of this and add a funny caption regarding your company. Let people know that there is more to your brand than just business and you’ll be sure to have a higher conversion rate on your posts.
A lot of people stay away from humorous posts because what one person might find funny, another person might not. Humour however is one of the best marketing tools you could ever hope to use on Facebook and other social media sites. If people find you funny and they think you post interesting content, they will be more likely to pause when they reach your name on their news feed. This is the first step to higher engagement, so you should always try and use it to your advantage. Write memes and use photos of your employees, your place of work or other related images. Of course keep it clean and appealing generally to mainstream tastes.
We have all posted content we wish we could take back on social media. This can often be embarrassing, as there are thousands of people there to witness our mistakes. A prime example of this is Greggs, a bakery in the UK. They had their page hacked, See article with a detrimental message posted on their profile. Millions of people saw this, and they looked quite unprofessional in the eyes of the public. Instead of apologising and tweeting standard messages regarding the situation, they stepped things up to the next level, offering Google doughnuts as well as responding to tweets in the best way possible. An example of this would be from a comment asking if the person to fix the error would be awarded 10,000 free fudge doughnuts. Greggs replied “We can neither confirm nor deny this offer”. With comments like this, they became an internet sensation, changing a bad situation into a good one as well as adding themselves to the trending list on many social media sites. This is just one example of how a social media disaster can work to your advantage if you respond in the right way, so be creative when posting to your page in every situation and you can be sure to increase your engagement.
Quotes can relate your business to just about anything. Whether you want a motivational quote that describes your thirst for success or a powerful quote that installs determination in your customers, you should certainly be posting them to your Facebook page. If you want high engagement, try and post your quotes in the form of images. Images show up in the Facebook newsfeed much larger than text, so it can be a great way to grasp your viewer’s attention. You could even add your own quotes from your own company, as long as they aren’t directly promotional of you and your work. The best quotes are ones that everyone can relate too, so keep this in mind if you are creating your own.
Customer feedback is also another great way to increase the conversion rate on your posts. It encourages people to write comments, as well as helping you to find out valuable information about your customers. One example of this would be “The first time I ever visited your store was when______”. People love commenting with their own experiences when given the opportunity, and this can go a long way when it comes to getting your customers more involved with your business.
Get creative with your content, give your business a human side, lighten the day with a little humour, post the occasional inspirational quote and ask questions. It is an easy to implement content strategy, give it a try and see the results.