LinkedIn is often called the “professionals network”. Currently more then 332 million people use LinkedIn, with over 40% of those using it on a daily basis. Two new profiles join every two seconds. The question remains, why are so many people using this social media site, and what benefits does it offer? The main reason why people use LinkedIn is for media exposure. LinkedIn can really boost your credibility as a professional, not to mention that it also allows you to get your message across and in front of thousands of people too. Over 90% of journalists are on LinkedIn, who are always on the lookout for business professionals to write about, so it can be a great way to get media exposure for your company.
It is now easier than ever to connect with other professionals across the world. LinkedIn has users in over 200 countries, so you can always find a professional who meets your requirements. You’ll also find people who want to work for you, people who want to partner with you and people who want to hire you. It helps you to develop your company at a much faster level when compared to traditional searching. You can see other people’s job history, skills and relevant valuable information, allowing you to make business decisions much easier based upon a person’s profile.
LinkedIn produces more inbound links when compared to any other social media site. This is great for business, and it also helps with your SEO. Because LinkedIn is a professional network, you’ll find that you’re not trying to appeal to your customers, you’re trying to appeal to other like minded people who most likely have a genuine interest in whatever it is you do. This means they’ll want to read and comment on your posts, as well as viewing your latest company updates.
Depending on your subscription level you can find out who is looking at your profile, as well as various other great analytics. This provides you with valuable insights on how best to formulate your strategy going forward, and how you can improve your social media presence. You can also find out how many people are clicking on your links, analysing this information will again assist you to post content valued by your connections.
Whatever business you are in, LinkedIn is the ideal social network to be a part of. Company pages are great, however the best option is always to have both a company and personal account. Your personal profile will put a face to the companies presence. Encourage all of your team to have their own profiles and keep them up to date. With the right strategy for your business you have one of the world’s leading lead generation tools at your finger tips.
The key is always in having an exceptional presence, 90% of all profiles will never be viewed past the first sentence in the summary. It does not take a great deal of effort to takes yours into that top 10%, so do it today.