Nothing quite grates on people like a blatant sales pitch within a LinkedIn connection request or the initial message from a new contact. Whether it’s on social media, email, or any other platform, this approach is unlikely to capture much attention.
Take the time to establish a foundation of trust before expecting anyone to consider purchasing your product or service.
The most glaring offenders are those who constantly appear on nearly every social media platform, presenting themselves as gurus whose training will miraculously transform your business. This aggressive, cold, and occasionally sleazy approach is precisely the opposite of what yields solid leads and high conversion rates. Through utilising this approach, offering advertisements are generally lacklustre and unmotivating.
Instead, take the time to harness the power of the incredible, vast, and continually expanding platform that LinkedIn has evolved into. It all begins with patience, respect for your target audience, and a profound commitment to genuinely assisting others without the immediate expectation of a sale. In the realm of online business, you can’t anticipate people who have never met you to eagerly open their wallets right away.
To lay the groundwork for a successful strategy, start by crafting a compelling and authentic LinkedIn profile. This forms the basis for a content marketing plan that, over time, establishes you as an authority in your chosen niche.
Consistently create and publish relevant, genuinely valuable content that aids your audience in improving their businesses. This journey—from initial unawareness to liking or respecting you, and finally trusting you enough to make a purchase—occurs as they consume your high-value content.
Apply these principles when reaching out to connect or send emails. Thoughtful, researched communication on relevant topics or common ground is crucial. Avoid generic lines, as they suggest little thought and may indicate automated processes.
While much of the work occurs online, the real magic happens when trust is established. Move the conversation offline when your prospect starts asking questions. Suggest Zoom calls, phone catch ups, or face-to-face meetings for more in-depth discussions.
Content marketing is a vital aspect of this strategy. A consistent, relevant content strategy will help build a strong community by establishing trust. The more your audience sees your content, the further your brand and influence are expanded. This results in making others more likely to reach out when they have a need or interest.
Here are some strategies to initiate more conversations on LinkedIn:
- Engage & Invite:
- Use LinkedIn’s sales navigator to target your audience.
- Save leads and engage with their content by liking and commenting.
- Connect and start building relationships.
- Follow Up:
- After sending invites, follow up with personalised messages.
- Inquire about their business and express interest in what they do.
- Develop and Post Quality Content:
- Create and share high-quality, engaging, and targeted content.
- Ensure consistency in your content strategy to build a strong community.
- As your network sees your content, it helps build your brand and influence.
- A consistent and targeted content strategy fosters trust, making others more likely to reach out when they have a need or interest.
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