LinkedIn, much like other major social media platforms, has seen significant changes since its launch in 2003. With a whopping 900 million members, it’s crucial to have a presence on LinkedIn and make the most of the available tools to bolster your business, skills, and reputation.
As a business owner, you should consider leveraging the following LinkedIn features:
LinkedIn Stories
LinkedIn, akin to many other prominent social media platforms, has introduced a feature known as “Stories,” which gets refreshed every 24 hours. Unlike other platforms, LinkedIn Stories are tailored for sharing professional updates and activities.
This feature proves ideal for sharing job alerts, tips, and updates, as well as offering your followers a glimpse into your company culture. Additionally, it allows you to add text or stickers to your video or image content. Followers can respond to your story through direct messages, making it easier for you to engage in conversations with your audience.
Featured Posts
While only individual LinkedIn accounts have access to the Featured Posts section, it’s still crucial to make the most of it to enhance your business’s image. This feature enables you to showcase your expertise and highlight your best work by linking to existing content or uploading media such as PDFs, slide decks, and photos.
LinkedIn Learning
For all you eager learners out there, keen to find answers to your queries or improve your skills aligned with your profession, LinkedIn Learning is the perfect platform. You’ll discover a wide array of topics, software, and skills to explore, and you can even bookmark courses or presentations that catch your interest.
Now, how can this LinkedIn feature benefit your business? Well, pursuing further education comes with no negative impact. Whether you’re looking to enhance your technical expertise in areas like HTML and SEO or develop your soft skills such as leadership, continuously upgrading your knowledge and reinforcing existing skills is crucial to staying on top in your industry. By staying informed about industry trends, popular themes, and your competitors’ activities, you’ll be more confident in your ability to address your customers’ questions and meet their requirements.
LinkedIn Events
Not all LinkedIn users may be aware, but the platform offers an events feature similar to Facebook’s events system. You can find a variety of virtual meetups, webinars, and other events taking place on LinkedIn any given day by using the search function in the top navigation bar and selecting the “events” button.
The LinkedIn Events feature can prove highly beneficial for your business in multiple ways. Firstly, it provides an opportunity to network and learn from industry peers, as events are available for various industries. Secondly, you can explore events hosted by your competitors, gaining valuable insights into their strategies. This can assist you in organizing your events for clients and prospects more effectively.
Advanced Search
In the online realm, users can easily distinguish between a productive search and an unproductive one. The latter, involving scrolling through numerous search results, can be frustrating and often leads users to abandon their search. On the other hand, effective searches often include various filters that enable users to quickly sort through and refine their search results. To help users find the right professionals and companies, LinkedIn has enhanced their Advanced Search feature by incorporating filters that appear once a user enters a search term in the search bar.
This LinkedIn feature can greatly benefit your business by making it easier for people to find you through the filters, provided you maintain an updated and accurate LinkedIn profile. It’s crucial to keep your account information complete and up-to-date to enhance your visibility on the platform.
LinkedIn Live
In today’s ever-evolving social media landscape, live video has become a pivotal tool for marketing and engagement. Hence, the arrival of LinkedIn Live was met with open arms by many. Live videos on the platform garner up to seven times more reactions compared to native videos from the same broadcasters. Moreover, they attract up to 24 times more comments, a true boon for marketers aiming to bolster real-time engagement. With LinkedIn Live, you can conduct interviews with industry experts, host engaging Q&A sessions, share your latest case studies or reports, showcase product launches, and even stream live events.
Lead Gen Forms in Product Pages
In 2020, LinkedIn introduced Product pages, offering companies a dedicated space to spotlight and promote specific products through detailed descriptions, reviews, and Q&A sections, all in one central location. Recently, they rolled out an exciting new feature that allows brands to incorporate lead generation forms directly into these product pages. With just one click, this feature automatically populates the user’s information, making it an invaluable tool for marketers seeking to elevate their conversion rates.
It’s crucial to view LinkedIn as an essential marketing tool, recognizing that merely having a profile won’t suffice. By solely connecting with people occasionally and neglecting the plethora of other LinkedIn features, you may miss out on opportunities to boost your business. Keeping in mind that LinkedIn continually enhances its user experience, staying up-to-date on the latest updates and changes is of paramount importance.
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