There are many ways in which you can extend the reach of your Twitter tweets, but did you know that it is also possible to extend the lifespan of your tweets? Although we don’t know the exact lifespan of the average tweet, it is entirely fair to say that most tweets die out within 48 hours. In most cases, some don’t even last that long, so if you want your tweets to last longer then follow these top twitter tips!
Set Yourself Up For a Retweet
Retweets help to expose your content to new audiences which you may not have on your following list. This is also a great way to extend the reach of your tweets, as well as extending the lifespan. If you want to increase your chances of being retweeted, then you should try and use mentions to attract the attentions of other possible influencers. You should also try and include links in your tweets, and keep your tweets short enough so others can retweet them without being over the character limit. You could also try and use high quality images in your tweets, as this will increase your viewer interest.
Incorporate Your Tweets into Your Blogs
Engaging your audience via a cross-platform is always a great idea, and it can also significantly increase the lifespan of your tweets. The next time you tweet something that gets a very high user response, i.e. lots of retweets and interactions, take a screen shot of your tweet. You should then write a blog post on the same topic, because this topic is likely to do well with your audience. This technique also works very well with controversial or viral tweets. Remember to include a tweet button at the bottom of your blog, so that viewers can then continue to share the post.
Specific Hashtags
When you include specific hashtags in your tweets, you increase the chances of being found by people who aren’t necessarily in your following. Hashtags can also help to extend the life of your tweets by opening you up to a wider audience. Try to include hashtags that are widely used and very popular. Hashtags which are not popular won’t be searched for often, so you will be limiting yourself in terms of exposure. 
Tweets and Email Campaigns
Just because you post tweets to Twitter, doesn’t mean that all of your viewers will see all of your tweets. If you want to extend the life of your most significant tweets, then try to incorporate them into your email campaigns. If you use a HTML email template, then you can actually incorporate your tweet into your email. If you want to embed your tweet into your email, then simply click on the “details” link under your tweet and click on “embed this tweet”. Copy and paste the code found on the HTML tab, and you are well on your way.
Reposting Your Own Tweets
If you posted out a tweet that didn’t get much interaction, then it may be because you didn’t post it at an optimal time. To remedy this, repost it! This is especially the case if you are hosting a sale or promotion. Try not to post the exact same tweet however, hashtag “ICYMI”, or “in case you missed it”. This will show your viewers that you aren’t spamming, and are simply trying to remind them about your earlier tweet. This will also increase the chances of someone viewing your original tweet, prolonging the lifespan even further.
By using these top techniques, you can be sure to further the life of your tweets, reaching a higher audience as well as making each of your tweets go further and last longer.