You have likely heard the rumours around Google Plus recently, they range from Google Plus is dead to major changes are on there way. It seems that a management change at the top with Bradley Horowitz taking over to bring in the new era. Time will soon tell what the changes mean however Bradley seems to keep referring to Google Plus as Google’s Photo’s and Streams. For now the old rules apply on the best way to use this platform.
If you want to become a success on Google Plus or whatever it’s new name is soon to be, then you certainly need to take a look at these top tips. It doesn’t matter whether you want to increase your business sales, drive leads to your other social media pages or simply establish yourself as a professional in the field, these tips are suitable for every business page and they can really make a difference to your social media strategy.
Tagging people is a great way to connect with other professionals. If you share content from someone, tag them in the post. This gives them credit and it also opens an avenue for conversation. Whenever you tag someone, they get a notification, so you can really increase your exposure.
A lot of Google Plus users don’t understand the concept of a Community Page. When you post publicly, you may find that you don’t get a lot of response from your users. Instead of posting publicly, you should try and post to communities. That way you will be posting to the same people who have a direct interest in what you have to say, and they will be much more likely to contribute to your posts with comments and +1’s.
Merging Google+ with Twitter
If you want to share a long message on Twitter then you should consider using Google Plus as a lead. Write your long message on Google Plus and post it to Twitter. This will give you all the room you need to say what you want to say, without being limited by the character limit. By doing this, you can also post to your Google Plus and Twitter effectively reaching both target audiences. Users from either site will also be able to follow and friend you accordingly.
You need to think carefully when writing your content, remember that keywords are vitally important, so you should use words that you want to be associated with. Be careful not to make your content sound stiff or unappealing by doing this, and balance them out evenly as opposed to stuffing them all in the same paragraph.
Google Plus is filled with communities and people who generally just want to chat. Just be nice, welcome conversation and put in as much as you get out. Even though your page is designed to get you leads to your site, try and socialise, get to know people and appreciate other people’s work. In turn, they will appreciate yours and this is a great way to build a fan base. You should also try and make sure that you give feedback to other people’s posts. Be constructive and help them in any way you can. This will help your reputation and your professional image.
Friends Plus Me
This is a great site that allows you to share your Google Plus posts across multiple other sites such as Twitter, LinkedIn, Tumblr and Facebook, you can also schedule them as you need. Check out the handy browser extension in Google Chrome to instantly share content you discover across the web. Take a look here
As you can see, there are plenty of things that you can do to increase the efficiency of your Google Plus profile and by putting these tips into place you can be sure to reap the benefits as well as increasing your connections. Until there is evidence to the contrary, keep Google Plus as an integral part of you social strategy.