LinkedIn stands tall and famous with its integral values, mission and style after surpassing the hype and challenges of the other social media platforms.
Even though it took what seemed like a long time, LinkedIn silently grew as the leading professional networking platform dedicated to connect industry professionals, entrepreneurs, leaders and changemakers and job seekers.
To throw some numbers your way:
• LinkedIn began with 4500 members in 2003 and has over 645 million users as of 2019
• 77% of recruiters use LinkedIn to hire employees
• 92% of the Fortune 500 companies use this platform for business
While I believe it is essential to keep your individual prowess updated, LinkedIn’s potential goes beyond this. But many people rarely choose to holistically indulge in the platform.
What was your LinkedIn “bazinga” moment? Did you find an amazing mentor or friend across the world who endorses your amazing skills, spreads the word about your business and congratulates you for your professional wins? Did you find your awesome clients in the world of LinkedIn? Or did you go all out and make your business shine on LinkedIn?
Why LinkedIn?
Since its inception, LinkedIn has been gravely overshadowed by other “fun” social media platforms like Instagram, Facebook and Snapchat – until recently.
We have to remember LinkedIn is a marketing tool, a lead generator, a pool of talent, a creative space to establish brand integrity and a platform for thought leaders and entrepreneurs to speak up and share their work.
As a Digital Nomad eternally connected to the internet and working on projects online, I personally love and endorse the platform which has helped me build credibility, connect with potential clients world over and meet fellow nomads online and in person.
Here are some of the ways in which you can use LinkedIn:
• Spot ideal candidates for future employment and reach out via InMail and connect with them.
• By sharing unique content that could help your audience and bring value to the platform.
• To stay active and updated to enhance visibility online. Sell yourself, your business and ideas to potential recruiters, mentors, clients and anyone who could use your help
– Build strong business connections with like-minded people and explore amazing opportunities
How to use LinkedIn as a CRM
As soon as you begin taking LinkedIn seriously, behold as the magic unfolds. Many of us get carried away with the prospects and forget to stay organised and keep track of potential clients, connections and requests flowing into your inbox.
How small or large businesses essentially stay ahead and attentive when it comes to sales is using a Customer Relationship Management (CRM) tool. When understood and used correctly, CRMs can be a life saver! What I would recommend is the less known, but incredibly efficient, system Sales Navigator, an extension of LinkedIn.
CRMs help businesses build and maintain strong, loyal relationships with customers and prospective clients. It allows a company to monitor and record the team’s interactions with customers and leads. Every team member will know the status of a lead, what they want and what the next stages are within the sales pipeline.
More about Sales Navigator on LinkedIn
CRMs also help companies increase profitability, productivity and improve customer relations. There are many tools, free and paid, but Sales Navigator is an easy system.
The more beneficial feature that is used is the “Tag” feature that allows you to add notes regarding a user, set up reminders to follow up with connections, be notified when they post and even add them to a group in your list of contacts.
Read on to find out a few more useful features of Sales Navigator:
– Leads builder: You can reach out to your target audience by narrowing your search.
– Save Leads: Use this feature to save all the leads in one location and get updates as well.
– CRM Integration: Integrate your LinkedIn account with two systems – Microsoft Dynamics and Salesforce to bring it all together in one place.
Why are relationships important in your business and career?
The concept of building business relationships may seem like a fancy buzzword but is the key to build your career and business. When you make an effort to maintain good relationships with your customers, coworkers, mentors, key industry folks or someone you met at a conference – it makes you approachable, trustworthy and influential.
Here are a few more reasons why business relationships are essential:
– Improves communication skills
– Fosters new friendships
– Positive relationships take you a step beyond your daily job and explore new opportunities and people
– Long-lasting clients who will return to do business with you because you put in the effort
– Networking is a chance to promote your business and ideas anywhere you go
– When in need, you can confidently seek help from your friends, mentors or connections
Conclusion
LinkedIn is the leading social media platform that is falsely understood as being for individuals only.. The more you use it and explore, you will understand how to wield its power for more than getting a job and showing off your achievements. Get smart, and use it to build mutually beneficial relationships to accelerate your business growth too.
Other ways we can work together:
If lead generation is what you need help with and advertising is not the way you want to go, here are 4 ways we can help you accelerate your Lead Generation results:
1. Grab our free 4-Week LinkedIn Profile Optimisation Course
It’s a road map to positioning your profile in the top 5% of the 550 million LinkedIn users currently active – Click Here
2. Join our LinkedIn Group and connect with entrepreneurs who are scaling too
It’s our Facebook community where smart entrepreneurs learn to get more leads and smart ways to scale using LinkedIn — Click Here
3. Join our LinkedIn Influencer Program so you can “Show out” instead of just showing up
Every 8 weeks we have a new intake into our 12 – week Influencer program… Click Here for more details
4. Work with our team privately
If you’d like to work directly with us to create new marketing opportunities send us a quick message Click here … tell us a little about your business and we’ll organise a time for a deeper chat
P.S. Here are 5 ways we can help you accelerate your Lead Generation results:
- Grab our free 4-Week LinkedIn Profile Optimisation Course
It’s the road map to positioning your profile in the top 5% of the 610 million LinkedIn users currently active –Click Here
- Join our FREE LinkedIn Group and connect with entrepreneurs who are scaling too
It’s our Facebook community where smart entrepreneurs learn to get more leads and smart ways to scale using LinkedIn —Click Here
- Register for our FREE LinkedIn update webinar
Every 12-Weeks you can join us for a free update on all the latest news, ninja tips and outline of new features released by LinkedIn – Click Here
- Join our LinkedIn Influencer Program so you can“Show out” instead of just showing up
Click Here for more details
- Work with our team privately
If you’d like to work directly with us to create new marketing opportunities send us a quick message Click here … tell us a little about your business and we’ll organise a time for a deeper chat