If you want to maximise your Facebook page, change your cover photo so it works to your advantage. You could change it so it represents the holidays, or you could advertise a company offer or discount. Whatever you choose, cover photos can be a great way to make your page stand out and get noticed.
Seasonal Changes
A great way to engage your users is to update your cover photo, by combining it with the current season. For example, it is nearly Christmas and you may want to offer a Christmas special, put your offer on your cover image but decorate it with snowflakes, holly and maybe even a little Santa Claus. Small updates like this can certainly help to drive in customers, and if you have not changed your cover images recently it will catch your user’s attention. Just remember to keep your cover image bright and colourful, dim and bland is not how you likely want your customers or clients to perceive you.
Direct To Your App
If your company has an app, then what better place to promote it than in your Facebook page profile image? You may think that posting about your app is enough because you are informing your users it exists. If someone doesn’t see this post, then you are potentially missing out on a customer. By putting your app directions on your cover image, your customers can always see it when they view your page and it also helps to establish familiarity. You could also include an arrow on your cover photo which directs to your app name. This will draw the user’s attention to your photo, and then the name of your app.
Advertise Your Services
If you own a restaurant or a food service business why not promote one of your dishes on your cover image. Food advertisements always entice us by presenting the dish in a compelling way. You should try and do the same with your cover photo. Photoshop it and add your company tag line to the image. When you take a photo of your food, choose a dish that a lot of people enjoy. This doesn’t just work for the food and restaurant industry however; you can also apply this technique to your products. Edit your images so they look bright and interesting, and choose your best seller for your cover photo.
Promote Your Hashtag
Most businesses have multiple social media profiles and all should have their own hashtag, so this is something you should try and incorporate into your cover image. After all, you can’t track your fans conversations if they aren’t talking about you in the first place. By placing your hashtag in your cover photo, you can encourage people to talk about you and your business while also increasing your engagement and following. If you are placing your hashtag in your cover photo, then put it in the bottom corner. This will make it easier for your users to find, while also giving you enough space to add your tag line, or company logo.
Promote Your other profiles
In addition to your hash tag why not promote your other social media profiles. Include the full URL, not just the fact that you are also on LinkedIn or Twitter etc. Of course these cannot be hyperlinked to your other profiles, however taking the guess work out of how to find you on other platforms increases the chances of your tribe connecting with you everywhere. Doing the same with your other profile images can also help bring your tribe to your Facebook page.
If you have a page then you have to have a Facebook cover photo, you can certainly reap the benefits when you incorporate your logo, tag line and some form of promotion. Facebook cover photos remain free to update as often as you choose. Don’t miss the opportunity to leverage them to your advantage.
