Are you aware that when utilising LinkedIn, your social activity on the platform will influence the type of content you encounter in your feed?
When using LinkedIn, bear in mind that your feed should consist of content, news, and conversations that are relevant to both you and your audience. It should also align with your connections, target audience, influential individuals and businesses you follow, as well as the topics of your interest.
Ensuring relevance enables you to maximise the audience you’ve cultivated, the content generated by your connections, and any discussions you engage in on LinkedIn.
That said, we acknowledge that there will be occasions when you encounter content in your feed that isn’t in line with your preferences or relevant to your activities.
These tips below will provide you with options for customising your LinkedIn experience. They empower you to establish trust with your audience, tailor your feed, and regulate your conversations.
Build Confidence and Trust with Your Audience
Connect Mindfully:
Only connect with people you know and trust, as your feed is shaped by your audience and the members you’ve connected with and follow.
Personalised Recommendations:
When seeking others to follow, research and review personalised recommendations to find individuals who align with your audience and industry.
Unfollow Unnecessary Connections:
Keep your connection list vibrant and diverse by unfollowing accounts and conversations that are irrelevant to your audience and business.
Mute Individuals and Pages:
Muting specific profiles or conversations prevents their activity from showing up in your feed, maintaining its relevance.
Customise Your Feed
Express Preferences:
Indicate what you like or dislike about a post by clicking on the three dots (…) and selecting options such as saving, reviewing later, reporting, or hiding the post. This fine-tunes the relevance of your feed.
Engage with Your Voice:
Share, comment, or like posts to signal your preferences to LinkedIn, ensuring you see more content aligned with your interests.
Utilise Hashtags:
Shape your feed by using hashtags; follow those of interest to see related conversations and insights in your feed.
Manage Your Feed:
Report harmful content and be vigilant in reporting inappropriate content that may violate LinkedIn’s policies, whether it’s in profiles, posts, messages, or comments.
Understand Content Visibility:
Be aware that your posts may be visible to a wider audience beyond your connections and followers if they are relevant, engaging, and spark conversations.
Control Post Visibility:
Tailor your audience for specific posts based on your content strategy, ensuring your content remains relevant to the intended target audience.
Implement Comment Controls:
Exercise control over who can comment on your posts, choosing from options like anyone, your connections only, or no one, both before and after sharing. Remember, disabling comments deletes existing comments on the post.
These strategies empower you to navigate and optimise your LinkedIn experience, ensuring the content and interactions align with your professional objectives.
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