LinkedIn stands as the leading business network worldwide, boasting over 1 Billion users in 2024.
Wondering why this platform is such a hit? Well, one major draw is its ability to bolster professional networks, allowing users to connect with individuals in their chosen fields. It’s an excellent space to maintain ties with both past and present colleagues, garner referrals for new business, and efficiently seek new job opportunities.
The challenge for many lies in effectively marketing their business on this platform. Navigating the many changes thrown at users by LinkedIn can be overwhelming. Don’t worry, as we’re here to guide you on harnessing the power of LinkedIn for your business in 2024.
Let’s kick things off:
Step 1: Create Your User Account
Before delving into LinkedIn, you’ll need to set up an individual account, which will also serve as the administrator for your company page. Use a work email and begin building your personal page.
Step 2: Establish a LinkedIn Company Page
Once your personal account is in order, it’s time to create a dedicated page for your business. Check out our blog on why having one is crucial, and at the end, we’ll walk you through the process of crafting it from scratch.
The Imperative Necessity of Establishing Your LinkedIn Company Page Today
Step 3: Optimise Your Personal and Company Pages
With both pages at your disposal, the next crucial step is optimization. This is pivotal for getting your profile noticed and is a prerequisite before embarking on building your following. Consult our earlier blog for a comprehensive guide on this.
How to optimise your LinkedIn Profile
Step 4: Build Your Following
Now that both pages are live, it’s time to grow your following. Actively connect with people and spread the word about your page and business; otherwise, you risk going unnoticed.
Here are some immediate strategies to gain followers:
- Share it on your personal page
- Link to it from your website
- Encourage employees to share and update it on their profiles
- Send invitations to follow
For more engagement on LinkedIn, employ these methods:
Engage & Invite
Start by engaging with your target market and then invite them to connect. Utilise LinkedIn’s Sales Navigator tool to narrow down from millions of members to specific individuals using the advanced search feature. Once you’ve identified potential leads, engage with their content, like and comment on their posts before reaching out to connect and nurture a relationship.
Follow Up
After sending out invites, follow up with those who accepted but haven’t engaged. Keep it personal and avoid immediate requests for meetings or website visits.
Develop and Post Quality Content
Lastly, ensure your content is top-notch. Regularly create and share high-quality, engaging content to build your brand and influence within your community. Consistency and targeting are key components of an effective content strategy, contributing to a robust following. As individuals in your network become interested or have a need, the trust you’ve built will prompt them to reach out.
Step 5: Implement Your Chosen Marketing Strategy
Now that you’ve crafted and optimised your profile and company page, and initiated the process of growing your following on the platform, it’s time to devise a marketing strategy specifically tailored for LinkedIn. This phase requires a close examination of your audience’s preferences, responses, and the type of content that will provide value to your target market.
Consider these questions to formulate your marketing strategy:
- What is the primary goal for your page?
- How do you intend to utilise the page? (Lead generation, recruitment, etc.)
- What approaches are your competitors employing on the platform?
- Develop a content plan:
- How frequently will you post?
- What subjects will you explore?
- How can you repurpose existing content for LinkedIn?
- Will you curate content from external sources?
Once your content plan is in place, you can conveniently schedule your posts each week using a content scheduler.
Are you making the most of your business profile’s potential? I trust we’ve provided you with some valuable tips for crafting and utilising your business profile on LinkedIn.
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