If you want to promote your business through social media, LinkedIn should certainly be one of the top sites on your list. LinkedIn is now a powerhouse for business marketing opportunities; you can connect with other potential employers, meet new business partners as well as finding new employees that will revolutionise your customer service. So why should you post your blogs instead of just updates?
Revitalize Your Old Content
If you have a blog, you will understand the process of engagement. Most blogs fail, and some succeed. Either way If you want to revitalise your old content, consider posting it to LinkedIn, it is a great site for engagement if your posts are relevant. So even though you might not have got much interaction on your blog you may find a higher level on LinkedIn.
Show that you’re An Expert
By posting quality blogs, you not only give your followers great reading material, you also show that you are an expert in your field. The more you post your blogs to LinkedIn, the more familiar your viewers will become with your content, and this increases your engagement as well as your relationship with your viewers. Being viewed as a thought leader in your industry is one of the fastest ways to create credibility.
Promotion VIA LinkedIn
If your post is really well written then LinkedIn might even post it to their homepage as a feature. You may have noticed that LinkedIn occasionally sends out emails showing you the most popular posts in your network, and there is no reason why you can’t secure a spot on there too. This will boost your credibility, your readership and your profile views. Another way to get traction for your posts would be to engage your first degree connections. All the people who are a first connection will have the ability to see your posts, but the same cannot be said for your second and third degree connections. If someone who is a first degree connection starts to like, comment and share your posts you can begin to reach out to a much wider audience.
On LinkedIn, people don’t need to be connected to you in order to stay up to date with your posts. If you have LinkedIn Premium, then you will be able to see much more information regarding your blog posts so this is a feature that is always highly recommended. Many people are under the illusion that you need to have a large following for this to happen, whereas this is simply not the case. You don’t need a lot of followers to have a high level of engagement, and high engagement means more sales, publicity and more credibility. As long as you continue to post great blogs, your followers will increase faster than they would if you do not add content to the publisher platform.
Blogs are also a great way to get leads back to your website. It is advised that you don’t put your website in the link to your blog post, but instead place it at the bottom so people can follow up on your content if they want to find out more. You will also find that your leads will be much more likely to purchase your product or services, because they read your blog post until the end, before choosing to click on your link.
Access to the publisher platform has not been granted to everyone just yet, you will know you have access if you have the pencil icon in the update bar.
If you do not have access yet, sit tight it is being rolled out now.