Social media is rapidly changing. It has transformed the way we do business, and it has revolutionized the way we communicate with clients. If you want your business to succeed in the dog-eat-dog world of business, then you need to keep up to date with social media. Did you know that 72% of all internet users are active on social media? So you should really use this to your advantage when marketing your business.
Boosting Your SEO with Social Media
If you want to market your business on social media, then there are a few things that you need to know. LinkedIn provides a business page feature, which allows users to create a business page for their company. This is a great way to gain trust with your viewers, not to mention that it is also a great way to share your latest updates with your connections. LinkedIn also provides a URL section, so you can link your company pages. In this section, try to include some solid keywords. Social media is great at increasing your SEO ranking, so don’t be shy when it comes to filling out information. The same goes for Facebook, fill out as much information as you can and link your pages accordingly.
How Do I Get Shares, Likes, Favourites and Retweets?
The first step is to post relevant content. Try and target your audience, and provide them with information they’ll want to share with their followers. You should also try and put a “Share” button on your website or blog pages, this will encourage your users to be active when it comes to your social media presence. Another thing you can do is make your URL shorter. Keep it sweet and simple. Normally when you make a Facebook page, your URL is long-tailed with numerous characters and numbers. This is something you want to avoid, because it makes it harder for viewers to remember your URL and it also means that you aren’t fully optimizing your website. Try and change it to your name or your business so viewers will remember you and come back for more in the future.
One great way to get noticed is by posting content. Content can be anything from valuable information to blogs, articles and even facts, so don’t hold back when it comes to posting. Viewers love an active social media account, and it shows you are active in your approach to your online presence. If you want your content to get shared and retweeted, you need to make sure that it gets noticed first.
A great way to get your content noticed is to attach images. Images are well displayed on social media sites if you attach them properly, and this is a great way to grab the viewer’s attention. If you are posting blogs, then try to attach an image or two. Establishing your social media presence may seem like hard work, but with time, dedication and high quality content, you can stand out in your niche,