You’re an expert in your industry, but what’s it like to work with you? This is something your potential clients, leads, and connections would like to know. Luckily, LinkedIn has made that easy for people to discover, with the power of LinkedIn endorsements.
What is a LinkedIn endorsement?
A LinkedIn endorsement is a digital stamp of approval that showcases your skills and enhances your professional credibility. Your LinkedIn endorsements are a personalised testament to your expertise. Your LinkedIn endorsements tell people about your competencies in a highly human way, because they’re given by humans who have worked with you, or know you. LinkedIn endorsements are a simple, powerful feature that enables your connections to validate your listed skills. LinkedIn endorsements provide quick affirmations of your abilities. They build your profile’s visibility and credibility and validate your expertise.
Why do LinkedIn endorsements matter?
LinkedIn endorsements act as social proof, reinforcing your claimed skills. A profile with numerous endorsements appears more credible and trustworthy. Similarly, LinkedIn profiles with endorsed skills tend to rank higher in LinkedIn search results. This increases your chances of being discovered by potential employers, collaborators, or clients. Endorsements can also serve as networking opportunities. They can facilitate connections with like-minded professionals who recognize and value your skills.
How to receive LinkedIn endorsements in an effective way
Now that you understand why LinkedIn endorsements are important, here’s a few tips on how to ensure you gather them in an effective way:
- Curate your list of skills: Start by ensuring that your skills list is up-to-date and relevant to your current career goals. Focus on the skills that align with your professional brand, the roles you aspire to, and that relate to the needs of your potential leads.
- Engage with your LinkedIn network: Make sure to regularly engage with your connections by commenting on their posts, sharing insightful content, and participating in discussions. Building rapport increases your likelihood of receiving endorsements.
- Ask for endorsements: Reach out to your connections and ask for endorsements. For example, if you’ve finished a project with someone, ask them to provide you with an endorsement that showcases their experience of working with you. Be specific about which skills you’d like them to endorse and offer to reciprocate the favour. Always offer to reciprocate – this is an opportunity where everyone wins as they accrue endorsements.
- Use your recommendations: When someone writes a recommendation for you, it’s the perfect time to ask them to create an endorsement for you, showcasing particular skills. Recommendations often highlight key skills, making it easier for the recommender to endorse them.
- Don’t forget to say thank you: When you receive endorsements, take the time to thank your connections. A simple message of appreciation goes a long way in strengthening your relationship with your LinkedIn connections.
How to give LinkedIn endorsements that resonate well
This is where it gets exciting, because it’s not just a matter of getting LinkedIn endorsements. It’s about giving them too. Don’t be shy to endorse your connections, but do be selective in who you choose to endorse. When you’ve worked with someone, and connected with them on LinkedIn, go out of your way to endorse their skills. This opens the door for you to ask for something similar in return. You’ll be surprised by how many people are eager to receive recommendations and endorsements, and happy to provide you with one in return. If someone endorses you, consider reciprocating by endorsing their skills too. Make sure your endorsements are genuine, and resonate with the person’s skill sets. Lastly, encourage your connections to keep their profiles and listed skills up to date. Your connections will realise that you care about them, that they succeed too, and aren’t on LinkedIn just for yourself. This builds your LinkedIn community, and genuine relationships.
Now that you’re all set to send and receive LinkedIn endorsements, and use them to your advantage, who are you looking to endorse first? Who will be the first person you want to ask for an endorsement?
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