What is LinkedIn Sales Navigator?
Sales Navigator leverages the power of LinkedIn’s vast network, currently exceeding 1 billion members, to assist sales professionals in discovering and cultivating relationships with prospects and customers through modern selling techniques.
When salespeople use the platform, on average they have:
- +15% increase in sales pipeline creation
- +42% larger deal sizes closed
- +59% of total revenue influenced by Sales Navigator
Sales Navigator stands as the ultimate sales management tool meticulously crafted for lead generation and sales prospecting on LinkedIn. You have the option to select from three distinct versions, each with varying features. However, every version empowers users to search for, connect with, and save leads within their LinkedIn account, alongside seamless integration with various CRM programs.
Who’s it for?
Ideal for B2B marketers and sales professionals.
This tool is an integral component for any business and a necessity for effective prospecting. With Saved Searches, you can construct dynamic lead lists based on parameters such as geography, relationship, company size, job title, years in the current position, and more.
These advanced search filters save you time by enabling you to target the most relevant prospects. You don’t need to be constantly plugged into Sales Navigator; instead, receive email notifications regarding new leads and lead activity based on your saved parameters for each search.
InMail provides you with the capability to expand your communication reach beyond your direct network through private messages to your prospects, even if you are not 1st-degree connections. While you typically have access to 50 InMail credits per month, you can acquire additional credits at any time. The key to successful InMail outreach is ensuring a high likelihood of response. Each InMail that receives a response is credited back to your account and can be reused. Here are some tips to consider when sending your InMail’s to ensure they are opened and responded to by your audience: Are People Responding to Your LinkedIn Inmails?
A Smart Link is a link to a document (PDF, Word, PowerPoint, or image file) or a downloadable item (a video, zip file, CSV) that you can insert in an InMail, standard Direct message, within your status posts, or anywhere else you choose to share them. Smart Links enable you to track the following metrics:
- Confirmation that the user clicked the link and the number of clicks
- Amount of time the user spent viewing the content
- The time and date that the user accessed the content
If the user was signed in when they viewed the content: profile information such as title, name, company, and profile picture
If the user was not signed in when they viewed the content: the name used to access it and the provided email (if applicable)
Note: Smartlinks are exclusively available as part of a Sales Navigator Advanced or Advanced Plus subscription.
Automated Lead Generation
This feature presents relevant leads tailored to your search preferences, search history, profile views, and past saved leads. It’s an excellent tool to leverage, saving time in creating your target list and expediting the filling of your pipeline with pertinent prospects and connections. Sales Navigator ensures you stay informed about your leads and accounts by sending periodic updates via email. This allows you to engage with your leads by liking, sharing, or commenting on their updates before initiating your sales pitch.
Effective Sales Insights
The more you engage with Sales Navigator, the more valuable insights it delivers. When you search for prospects, save leads, and make connections, Sales Navigator keeps you abreast of updates in your network, such as job changes, company updates, relevant connections, and warm leads.
Through seamless CRM integration, you can directly import your Sales Navigator data into approved CRMs. This simplifies pipeline management and enables you to track your sales data conveniently from one location.
You need not stay tethered to Sales Navigator round the clock to stay updated on your saved search results or lead lists. The platform sends email alerts, allowing you to choose which ones you wish to receive.
Is Sales Navigator Worth It?
In a single word, yes! As long as you regularly utilise its features, Sales Navigator proves to be a valuable asset.
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