If you have a blog or website, then getting it to the number one slot on Google is a goal you likely have in mind. Many people underestimate the power of YouTube. YouTube is the second largest search engine in the world, not to mention that it is also owned by Google. If you haven’t started up a YouTube account, then you are missing out on thousands of potential visitors and fans. One of the best things about YouTube is that you can advertise your services or products though a different media format. This will extend your customer reach, and it will also help you to quickly update your viewers on the latest news regarding your company or website. Many people choose to film tutorials or even advertisements for their viewers, and YouTube is certainly a great place to upload them.
Tracking Your Views
YouTube allows you to track your views without any difficulty at all. Although you don’t get the same amount of data when compared to other tracking methods such as Google Analytics, you can certainly see your likes, dislikes and visitor count. The great thing about YouTube is also that people can comment and this alone is a great way to boost your online profile. By replying back to the comments, you can establish a sense of communication between your viewers, and this is great if you want to build long term relationships.
Why YouTube Is Beneficial From a Marketing Perspective
YouTube is a great marketing tool, and it can also work wonders for your SEO. By linking your website to your YouTube channel, you can help to drive in traffic. People will also find you easier if you include keywords in your descriptions and bio, making it an essential tool for those looking to market themselves, or a business. You don’t need to upload tutorials and advertisements to get views on YouTube however. If you are a little camera shy, you can create animations that display your services and products, or you can even create a video to advertise your latest discounts. Regardless of your target audience, YouTube is certainly a great marketing platform and it can really help to build trust between you and your viewers. If you want to fully optimise your YouTube channel however, you should try and link it to your other social media accounts. This will create a web of communication, and it will also help to fuel your views when it comes to your other accounts.
Whether you are simply after some more Google+ profile views or trying to get some exposure for your business, YouTube is a great way to reach a worldwide audience and it also encourages your viewers to visit your channel at a later date. This is especially the case if you upload weekly videos. If you truly want to succeed on a global scale on YouTube, then you need to make sure that all your information is filled out. Don’t be shy, and add quality descriptions and catchy titles to all youvideos. You could even advertise your videos on other social media sites, encouraging people to subscribe to your channel, remaining a very effective way to engage your viewers.