Let’s immediately stop the cries of “Not another newsletter! My inbox is overflowing!”. Yes, friends, you should start a LinkedIn newsletter. And, to answer your second question, when you start a LinkedIn newsletter, and keep it moving and growing the right way, it will help you build your reputation, establish your credibility, and lead to more conversations with potential clients.
The power of direct communication
You may think your inbox is overflowing with junk, but that’s because what you’re being sent is simply not interesting enough for you. When you set up a LinkedIn newsletter, and people subscribe to it, they’re already indicating that they’re interested in what you have to say. Put aside your concerns about whether someone will read your LinkedIn newsletter. When you create a LinkedIn newsletter that’s engaging and interesting, I assure you that it won’t end up ignored in someone’s inbox. LinkedIn Newsletters are different. They’re not just another email lost in the sea of promotional content. They’re a direct line to your most engaged audience, right where they’re already spending their professional time.
Guaranteed reach and engagement
Let’s talk about reach for a moment. When you publish a regular post on LinkedIn, you’re at the mercy of the algorithm. Your content might reach a fraction of your network, or it might go viral – it’s a bit of a lottery. With a LinkedIn Newsletter, however, you’re guaranteed to land in the inboxes of your subscribers. LinkedIn also sends notifications to your subscribers when you publish, increasing the chances of your content being seen and generating engagement. Beyond reach, though, LinkedIn Newsletters help you build a community of engaged professionals who are genuinely interested in what you have to say. When someone subscribes to your newsletter, they’re raising their hand and saying, “Yes, I want to hear more from you.” That’s powerful. You’re not just shouting into the void. You’re speaking directly to people who’ve chosen to listen to you.
Established thought leadership
A LinkedIn Newsletter gives you a direct platform to consistently share your insights, experiences, and knowledge. Consider it this way: your LinkedIn newsletter is like having your own column in a professional publication but with the added benefit of direct interaction with your readers. Speaking of interaction, that’s another fantastic aspect of LinkedIn Newsletters. They’re not a one-way street. Your subscribers can comment, like, and share your newsletter articles, creating a dialogue around your content. This engagement helps you to build stronger connections with your network and signals to LinkedIn that your content is valuable, potentially increasing its visibility even further.
Powerful lead generation
LinkedIn Newsletters are an exceptional lead-generation tool. As you consistently deliver value to your subscribers, you’re nurturing relationships with potential clients or partners. You’re staying top-of-mind, demonstrating your expertise, and building trust. When these subscribers need services in your area of expertise, guess who they’re going to think of first? That’s right: you, because you’ve already proven yourself to them by communicating directly with them.
Grow your personal brand
LinkedIn Newsletters also help you grow, shape and reinforce your personal brand. Every edition is an opportunity to showcase your unique perspective, values, and expertise. Over time, this type of consistent messaging helps to create a strong, instantly recognisable personal brand that sets you apart in your industry.
Expand your network
LinkedIn Newsletters also help you grow your network. LinkedIn Newsletters have a unique advantage here. When you start a newsletter, LinkedIn automatically invites your connections to subscribe. This gives you an immediate boost in readership, and it doesn’t stop there. As your subscribers engage with your content, it can be seen by their networks too, expanding your reach exponentially.
Let’s take your LinkedIn presence to the next level. Start your newsletter today. Your future self will thank you for it. Once you get started, I’d love to hear about your experience. Here’s to your success on LinkedIn and beyond!
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